Open to opportunities

Kimmie Campbell

@kimmiecampbell

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Senior marketing leader driving growth through strategic brand programs.

Jamaica

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What I'm looking for

I am seeking a senior marketing role where I can lead integrated brand and digital strategies, drive revenue growth, optimize ROI, and collaborate cross-functionally in a performance-driven, growth-oriented company.

I am a results-oriented senior marketing professional with over 8 years of experience leading strategic market development, lead generation, and stakeholder engagement across FMCG and telecommunications sectors.

I have led major campaigns and product launches that delivered measurable revenue and subscriber growth, including a 22% YoY revenue increase for Digicel+ Christmas Campaign and a campaign that generated 1.2M incremental revenue with significant new subscriber acquisition.

I combine commercial acumen, data-driven market and consumer insights, and cross-functional collaboration to optimize budgets, improve ROI, and strengthen brand positioning in competitive markets.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Continental Baking Company

Jan 2025 - Present (10 months)

Developed and executed marketing plans across bread, crackers and snacks categories, driving volume movement and in-store visibility; delivered 90% of volumes budgeted for an HTB Easter campaign (392,763 vs 442,504 units).

Category Management Merchandising Budget Management ROI Analysis Consumer Insights Project Management Stakeholder Engagement

Head of Business Marketing

Digicel Jamaica

Jun 2023 - Dec 2025 (2 years 6 months)

Led B2B and B2C marketing for Digicel's business, Digicel+ and consumer mobile lines, driving campaigns that generated incremental revenue of JMD 1.2M and 22% YoY revenue growth for Digicel+ Christmas campaign.

Brand Strategy B2B Marketing Campaign Management Event Coordination Performance Tracking Stakeholder Management Digital Marketing ROI Measurement

Digital Marketing Lead

Digicel Caribbean Limited

Apr 2021 - May 2023 (2 years 1 month)

Developed go-to-market strategies for Digicel entertainment apps, grew MAUs for SportsMax and reduced marketing spend by 15% through budget optimization and localization of apps.

Mobile Marketing Go To Market Paid Media User Acquisition Market Research Localization Performance Analytics

Marketing Executive

Digicel Jamaica

Sep 2017 - Mar 2021 (3 years 6 months)

Executed 360-degree digital and traditional marketing plans for Mobile, Home and Business segments, driving a 26% increase in MAUs for BiP and improving installs and retention for D'Music.

360° Marketing Plans Consumer Insights Social Media Email Marketing Brand Management

Marketing Coordinator

Digicel Jamaica

Sep 2015 - Sep 2017 (2 years)

Coordinated departmental communications, organized marketing events and meetings, and managed budgets and action tracking to ensure alignment and execution across teams.

Program Coordination Event Planning Administrative Support Project Management

Customer Care Agent

Digicel Jamaica

Jun 2013 - Aug 2015 (2 years 2 months)

Provided customer support, maintained accurate call records and reduced call waiting time through effective call tracking and team collaboration in the call center.

Customer Support CRM Documentation Performance Tracking Teamwork