Open to opportunities

Ruth Collia

@ruthcollia

Message

I am a senior eCommerce leader driving B2B digital selling and conversions

Argentina

Message

What I'm looking for

I seek a leadership role driving B2B eCommerce and digital transformation, focusing on conversational commerce, Salesforce customization, data-driven growth, cross-functional leadership, and agile delivery in a results-oriented environment.

I am a senior eCommerce and digital selling leader with over 10 years of experience across FMCG, fashion, and retail industries, focused on measurable commercial impact.

At Unilever Argentina I lead the digitalization strategy for the B2B channel. I implemented the first conversational eCommerce model in Argentina, customized Salesforce AFH for sales operations, and acted as ScrumMaster for the Digital Selling squad.

Previously I managed eCommerce operations and growth for multiple retail and fashion brands, owning platform management, KPI-driven strategy, supplier coordination, UX improvements, and customer service optimization.

I am hands-on and results-driven, skilled in project management, data analytics, Agile methodologies, conversational commerce and marketing tech; I look to lead digital transformation and scale B2B eCommerce initiatives that drive conversion and efficiency.

Experience

Work history, roles, and key accomplishments

Current

Brand Supervisor, Digital Selling

Current

Unilever Argentina

May 2021 - Present (4 years 3 months)

Lead B2B digital selling strategy, implementing Argentina's first conversational eCommerce model and customizing Salesforce AFH to modernize sales operations and team workflows.

Salesforce Scrum Change Management Data Analytics

Ecommerce Manager

Big Bloom S.A.

Feb 2019 - May 2021 (2 years 3 months)

Managed multiple eCommerce platforms and led data-driven strategy and KPI analysis while coordinating digital campaigns and supplier relationships to improve performance.

ECommerce Platforms Data Analysis KPI Tracking Campaign Management Supplier Management VTEX Mercado Libre GA4

Head of Online Store & Customer Service

Marseb S.R.L.

Sep 2015 - Jan 2019 (3 years 4 months)

Oversaw eCommerce platform operations and customer service, collaborated with design and logistics teams, and led process improvements and performance reporting.

Customer Service performance reporting Process Improvement UX collaboration Analytics

eCommerce Manager

OnCELULAR S.R.L.

May 2015 - Aug 2015 (3 months)

Deployed mobile and web eCommerce platforms, designed promotional strategies and optimized user flows to improve conversion and user experience.

GA4 Analytics

Head of Online Marketing & eCommerce

Topola S.A.

May 2013 - May 2015 (2 years)

Managed multiple eCommerce sites and a customer service team, coordinated UX improvements and digital advertising, and implemented analytics and social media strategies.