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rusha naik

@rushanaik

Brand Manager at The Skin Diet Company, driving two product launches and improving conversion through website and marketplace optimisation.

India

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At The Skin Diet Company, I drove brand strategy and execution across two product launches, from positioning and go-to-market to creative direction. I also managed offline activations to keep the brand expression consistent.

I worked on commercial optimisation across the website and marketplaces, restructuring the customer journey and pricing strategy to improve conversion and contribution margins. I partnered on new product development, including formulation iterations, packaging development and product testing through launch.

At Aminu, I shaped brand positioning across Nykaa and other e-commerce platforms, driving 3x revenue growth while reducing reliance on discounts. I also built an e-commerce sales dashboard and developed website product combos that contributed about 10% of monthly sales.

Earlier, I designed social media content and a customer survey for Fae Beauty’s beta launch, and mapped customer journey improvements. At Balancing Act Productions, I managed influencer relationships and 20 ad shoots.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

The Skin Diet Company

Apr 2026 - Present (6 months)

Drove brand strategy and execution across two product launches, owning positioning, go-to-market, and creative direction. Managed commercial optimisation, performance marketing, and retention strategies to improve conversion and contribution margins.

Brand Strategy Go To Market Creative Direction Commercial Optimization Performance Marketing Retention Marketing Meta Ads Conversion Rate Optimization NPD Packaging Development Product Testing

Marketing Manager

Aminu

Apr 2024 - Apr 2026 (2 years)

Shaped brand positioning across Nykaa and other e-commerce platforms, driving 3x revenue growth while reducing discount reliance. Built an e-commerce sales dashboard and contributed to key product launches, including the Eye Serum.

Brand Positioning Ecommerce Nykaa Tata CLiQ Broadway Interactive Sales Dashboards Forecasting Product Launch Marketing Campaigns Partnership Management

Content, Marketing & Product Management Intern

Fae Beauty

Mar 2023 - May 2023 (2 months)

Designed combo-based content marketing for social media, improving order profitability and cross-selling opportunities. Designed a customer survey for beta launch, gathering insights from 50+ participants that informed product positioning.

Content Marketing Social Media Customer Surveys Product Positioning Customer Journey Mapping Digital Performance

Director's Assistant

Benaras Media Works

Aug 2019 - Dec 2020 (1 year 4 months)

Coordinated across creative and production teams to ensure smooth daily functioning of the project, Thappad. Represented the production house in the marketing campaign and managed in-film brand collaborations for the project.

Production Coordination Marketing Campaigns Brand Collaboration

Key Account Manager

Balancing Act Productions

Aug 2018 - Aug 2019 (1 year)

Led influencer relationships and managed 20 ad shoots for brands like Nivea, Colgate, Asian Paints, etc. Onboarded 5 celebrity influencers for brands and worked on their contractual handling and social media campaigns.

Influencer Management Ad Shoot Management Contract Management Social Media Campaigns