Artur Tretjakevic

Led commercial marketing and business development for a growing B2B iGaming provider, connecting brand positioning, go-to-market strategy, partner acquisition and international events.

Key contributions:

• Led sales, account management and marketing teams, aligning commercial and creative functions around shared growth priorities
• Defined brand positioning and GTM strategy across European and

Supported the market introduction of ZingBrain AI, translating a complex AI-driven personalisation product into a clear and engaging proposition for operators and commercial partners.

• Developed product messaging around practical operator use cases and business value
• Led the event-marketing campaign and award submission that resulted in ZingBrain AI winning Best Marketing Campaign at SiGMA Am

Supported the international growth of Aviatrix, a B2B crash-game brand, through product positioning, industry events and experience-led marketing.

• Developed and delivered the brand’s exhibition presence across ICE, SBC, SiGMA and iGB
• Translated game mechanics and product strengths into clear operator-focused messaging
• Represented the brand at international exhibitions, demonstrating the pr

Led integrated B2B marketing initiatives connecting brand strategy, product positioning, demand generation, go-to-market priorities and international events.

• Led company rebranding across product, digital, partner and exhibition channels
• Developed a future-ready brand and product architecture that moved BetGames beyond its Live Games-only positioning and was later extended from 9 to 48 games

Managed BetGames’ international exhibition presence, combining event strategy, brand communication and visitor engagement across major B2B iGaming events.

• Planned and delivered exhibitions across ICE, SBC, SiGMA and iGB—from concept development to on-site execution
• Developed stand concepts, brand activations and communication that differentiated BetGames in crowded exhibition environments

Developed and validated new business opportunities through partner-led pilot projects, working between clients, product, R&D and commercial teams.

• Identified potential product applications, market opportunities and new business use cases
• Led cross-functional pilot execution across partner onboarding, operations, product development and commercial coordination
• Built relationships with ext

Coordinated technical and business teams in an Agile product-development environment, building the operational foundation for later business development and marketing leadership roles.

• Managed cross-functional projects involving development, product and business stakeholders
• Facilitated Scrum processes, sprint planning, execution and progress reporting
• Implemented KPI tracking to connect

Managed B2B projects, coordinating cross-functional teams and ensuring delivery aligned with business objectives.

Managed B2B sales activities, building client relationships and driving revenue growth.

Managed B2B sales activities, building client relationships and driving revenue growth.

Pursued a Bachelor's degree in Information Technology, gaining foundational knowledge in the field.