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RuffleZZ SenRS
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RuffleZZ Sen

@rufflezz

Strategic talent sourcer and healthcare/commerce leader focused on data-driven growth and top-tier team building.

United States
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What I'm looking for

I’m looking for further opportunities to share my passions in business, marketing, leadership, healthcare, and scaling teams—where I can own strategy, sourcing, growth plans, and compliance-driven excellence while partnering cross-functionally to deliver measurable results.

I’m a motivated, tech-savvy professional blending strategic sourcing, market research, and leadership to help teams scale in healthcare and customer-facing businesses. In my current Strategic Talent Sourcer role, I launched 6–8 De Novo programs quarterly, built and managed sourcing pipelines, and used tools like LinkedIn Recruiter, Sales Navigator, and Trella Health to identify and engage passive candidates.

I also bring strong operational leadership from roles like Regional Director and Relationship Manager—where I led multi-branch execution, drove revenue and cross-selling, and ensured compliance rates were at 100% with regulatory policies. I’m known for persuasion and storytelling, building employer branding and candidate databases for transparency, and working cross-functionally to align hiring and growth plans with company expansion.

Experience

Work history, roles, and key accomplishments

BH
Current

Strategic Talent Sourcer

Bristol Hospice

Oct 2024 - Present (1 year 8 months)

Launched 6–8 De Novo talent programs quarterly and presented go-to-market strategy across 10 markets tied to a $90M budget. Built sourcing pipelines using LinkedIn Recruiter, Trella Health, and Sales Navigator to identify passive healthcare candidates and provide market analysis to senior leadership.

CC
Current

Regional Director

Coast 2 Coast

Jan 2024 - Present (2 years 5 months)

Led and managed multiple branches, overseeing sales and customer service operations while driving growth through revenue, cross-selling, and referral networks. Recruited, trained, and mentored teams to ensure 100% compliance and delivered modern solutions that improved client accessibility, efficiency, and quality.

BI
Current

Director Sales & Marketing

Berendes International

Jun 2015 - Present (11 years)

Drove B2B and B2C sales performance as a consistent top producer, leading full talent acquisition, onboarding, and promotional roadmaps that increased retention by 61% and achieved 81% persistency. Led and developed 50+ team members, created training/workshop materials, and used AI tools to expand prospect outreach and sales growth.

HS

Relationship Manager

Heartland Payment Systems

May 2023 - Sep 2024 (1 year 4 months)

Analyzed client business operations across sales, marketing, finance, operations, and risk to design tailored solutions. Supported implementations for on-premise, e-commerce, and HR/payroll systems, then monitored KPIs to ensure successful adoption and continuous improvement.

SA

Sales Manager

Senior Plus Advisors

Feb 2021 - Jan 2023 (1 year 11 months)

Coached and led a team of 15+ agents to achieve top-end production, strong conversion rates, and highest compliance. Provided patient-forward support through one-on-one work with patients and carriers and maintained licensing across major Medicare/Medicaid organizations while leveraging Salesforce and other performance/process tools.

KK

Executive - Start Up Advisor

KU Catalyst University of Kansas

Aug 2016 - Jun 2019 (2 years 10 months)

Created business plans, strategy, and financial models for new startup launches and supported international trade deals and outsourcing contracts. Consulted with 40+ companies to reach 7-figure-plus profit outcomes and continued to provide growth-focused advisory support.

Education

Degrees, certifications, and relevant coursework

UH

University of Kansas Medical Center and Mercy Hospitals

Clinical Rotations

2012 - 2022

Activities and societies: Rotations in multiple specialties; supported education/training and CEP credits; gained familiarity with hospital operations; extensive work with clinical teams and patient/client relations.

Completed clinical rotations across critical cardiac care, the OR, oncology, rehab, orthopedics, respiratory, radiology, and emergency medicine. Built rapport with doctors, pharmacists, nurses, and administrative staff while supporting residents and medical students.

The University of Kansas logoTK

The University of Kansas

Bachelor of Science, Entrepreneurship - Minor

2016 - 2020

Grade: 4.0

Started school of Entrepreneurship and built business models, financial models, helped start ups with financing and fundraising, and scaling.

The University of Kansas logoTK

The University of Kansas

Bachelor of Science, Medicinal Organic Chemistry

Activities and societies: Focus on laboratory/research practices for drug and vaccine development; minors in Business Entrepreneurship and Spanish.

Bachelor of Science in Medicinal Organic Chemistry with a laboratory and research focus for pharmaceutical organic, medicinal organic drug, and vaccine development. Minors in Business Entrepreneurship and Spanish.

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