Looking for a job

Ruel Lopes

@ruellopes

Social Media Associate at Sportz Interactive, growing franchise handles by up to 35% through multi-platform social strategy.

India

Message

At Sportz Interactive, I lead multi-platform social strategy and content calendars for IPL, ISL, and ILT20 franchises. This work has achieved up to 35% follower growth across key team handles.

I track social KPIs in Excel and Google Sheets to optimize posting cadence, streamline scheduling workflows, and report performance. I also delivered real-time text commentary for ICC World Cup, IPL, and BBL, syndicated across several sports platforms.

Previously, as a Client Servicing Executive at Interactive Avenues, I managed social media campaigns for Asian Paints and Hopscotch across Facebook, X (Twitter), and Instagram. I hold an MBA in Marketing and am currently integrating advanced Data Analytics and Generative AI frameworks through IIT Roorkee.

Experience

Work history, roles, and key accomplishments

Current

Social Media Associate

Current

Sportz Interactive

Apr 2022 - Present (4 years 6 months)

Led multi-platform social strategy and content calendars for IPL, ISL and ILT20 franchises, achieving up to 35% follower growth across key team handles. Tracked and analyzed social KPIs in Excel and Google Sheets to optimize posting cadence and streamline scheduling workflows.

Social Media Strategy Content Calendar Excel Google Sheets KPI Tracking Scheduling Real Time Commenting

Client Servicing Executive

Interactive Avenues

Jan 2019 - Dec 2020 (1 year 11 months)

Managed social media campaigns for Asian Paints and Hopscotch across Facebook, X (Twitter) and Instagram, aligned with each client's brand voice and marketing objectives. Managed weekly performance reports with insights on reach, engagement and content performance.

Social Media Campaigns Facebook X (Twitter)Instagram Client Servicing performance reporting Brand Strategy

Education

Degrees, certifications, and relevant coursework

IIT Roorkee

Data Analytics and Generative AI

Currently integrating advanced Data Analytics and Generative AI frameworks through IIT Roorkee.

Rizvi Academy of Management

MBA, Marketing

2017 - 2019

Grade: 6 CGPA

MBA in Marketing with specialization in digital and consumer behavior. Completed projects on brand strategy, social media campaigns, and market research.