Fishbowl

The journey of Fishbowl began in 2001, born from a clear and pressing need identified by its founders, Chuck and Beverly Hale, in Salt Lake City. As business owners themselves, they recognized a significant gap in the market: small to mid-size businesses using QuickBooks for their accounting had no efficient way to manage their inventory. With an initial investment of $3 million, they set out to create a solution, and Fishbowl was born. The company's initial mission was to provide the first third-party inventory control software designed specifically to integrate with QuickBooks, a focus that quickly resonated with its target audience. This dedication to serving the QuickBooks community propelled Fishbowl to become the number one requested inventory and manufacturing management solution for its users in the United States and Canada.

Over the years, Fishbowl's evolution has been marked by continuous innovation and strategic growth. The company expanded its product line beyond a simple QuickBooks add-on to a comprehensive suite of tools, including Fishbowl Warehouse and Fishbowl Manufacturing, catering to a wider range of business needs. Its reputation for robust, scalable, and affordable solutions even attracted high-profile clients like NASA. A pivotal moment in the company's story came in December 2021, when it was acquired by Diversis Capital Management, a private equity firm. This acquisition injected new resources and strategic direction, fueling further expansion. Under new leadership, Fishbowl has continued its growth trajectory, acquiring its Australian distributor, Red Salt, in 2022 to strengthen its Asia-Pacific presence, and the e-commerce platform Sellware in 2023 to enhance its capabilities for online retailers. Today, Fishbowl stands as a global leader, offering a sophisticated platform with both on-premise and cloud-based solutions that empower businesses to automate processes, gain real-time visibility into their operations, and scale efficiently.