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Michael Powers

@michaelpowers1

Product marketing leader at CARET Legal who drove 30% MQL pipeline growth and 63% customer adoption for an AI platform launch.

United States

Message

At CARET Legal, I owned product marketing for a company-wide AI platform launch, developing its go-to-market strategy, messaging, and launch programs. The work drove 30% MQL pipeline growth and 63% customer adoption, and I repositioned the company around AI-powered analytics.

At iManage, I built the product marketing function for an enterprise content and AI platform, contributing to 25% annual revenue growth and launching a new $62M+ channel in the corporate legal market. Earlier, I redesigned go-to-market strategy and demand programs at SilkRoad Technology, helping increase Fortune 500 enterprises’ share of pipeline by 150%.

Experience

Work history, roles, and key accomplishments

Director, Product Marketing

CARET Legal

Feb 2026 - Jul 2026 (5 months)

Led product marketing for an AI-powered legal operations platform, driving 30% MQL pipeline growth and 63% customer adoption. Repositioned the company as an AI-powered analytics provider, with AI-led opportunities accounting for 71% of new pipeline.

Product Marketing GTM Strategy Messaging Competitive Intelligence AI Claude Perplexity Gong Product Led Growth Customer Journey Optimization

Global Director, Product Marketing

iManage

Jan 2019 - Jan 2025 (6 years)

Built the product marketing function from the ground up for a $300M+ enterprise content and AI platform, contributing to 25% annual revenue growth. Led go-to-market strategy across multiple vertical markets, including launching a new $62M+ channel in the corporate legal market.

Product Marketing GTM Strategy Messaging Competitive Analysis Sales Enablement Market Research Customer Insights Storytelling Positioning

Director of Product Marketing

SilkRoad Technology

Jan 2016 - Jan 2019 (3 years)

Redesigned GTM strategy, messaging, and demand programs for a human capital management platform, driving a 150% increase in share of pipeline from Fortune 500 enterprises. Led voice of customer research and analyst relations programs, including securing placement in a Gartner report.

Product Marketing GTM Strategy Messaging Demand Generation Sales Enablement Competitive Research Voice Of Customer Analyst Relations

Product Marketing Lead

Discovery Health Partners

Jan 2013 - Jan 2016 (3 years)

Built and executed go-to-market strategy for a healthcare analytics start-up, driving a 10X increase in sales-accepted leads and helping secure a $22M Series C investment. Led successful launches of multi-million-dollar analytics products.

Product Marketing GTM Strategy Messaging Demand Generation Sales Enablement Market Research Customer Insights Product Launch

Marketing and Business Development Manager

Baker & McKenzie LLP

Jan 2012 - Jan 2013 (1 year)

Defined and executed business development strategy for the Global Corporate and Securities practice, including branding, client retention, market visibility, thought leadership, and new business pursuit.

Business Development Marketing Strategy Branding Customer Retention Thought Leadership Market Intelligence

Marketing Director

Duane Morris LLP

Jan 2008 - Jan 2012 (4 years)

Managed marketing strategy and delivery for the Corporate practice group, leading initiatives to reinvent the role of marketing in the firm, focusing on business strategy, thought leadership, branding, and business development.

Marketing Strategy Business Development Branding Thought Leadership Strategic Planning

Marketing Lead, Information Management Group

Hewlett-Packard Enterprise

Jan 2006 - Jan 2008 (2 years)

Led the delivery of marketing strategy and programs to drive demand and demonstrate thought leadership. Created industry-specific messaging, differentiation, and solution offerings.

Marketing Strategy Demand Generation Thought Leadership Messaging Differentiation