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Roy CoopervasserRC
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Roy Coopervasser

@roycoopervasser

Commercial executive at Loops Lab who built its US operation from pre-revenue to a multi-million-dollar annual run rate.

Israel
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At Loops Lab Ltd., I progressed from Senior Product Manager to Chief Business Officer and built the US commercial operation from plan to execution. I helped take the business from pre-revenue to a multi-million-dollar annual run rate.

I won strategic US retail accounts including FAO Schwarz and Nordstrom, expanding Nordstrom from an initial flagship opportunity to a national rollout across approximately 100 doors. I owned US GTM, P&L, pricing, forecasting, and unit economics across D2C, Amazon, retail, and partnerships.

I founded Nogili Ltd., an augmented reality consumer-products company, and led products from concept through development and commercialization. I led enterprise business development for white-label products, and the team shipped 50,000 units across the product line on $300K of venture capital.

At Kazumi Lab Inc., I co-founded a creative technology studio building interactive media and software products for clients including NBC and Discovery Channel. I also taught music production, audio engineering, game and film audio, and sound design as an adjunct professor.

Experience

Work history, roles, and key accomplishments

LL

Chief Business Officer

Loops Lab Ltd.

Jun 2025 - Sep 2026 (1 year 3 months)

Built the US commercial operation from pre-revenue to a multi-million-dollar annual run rate, owning GTM, P&L, pricing, forecasting, and channels. Personally won strategic US retail accounts including FAO Schwarz and Nordstrom, expanding to a national rollout across approximately 100 doors.

LL

Senior Product Manager

Loops Lab Ltd.

Aug 2024 - Jun 2025 (10 months)

Joined a four-person company pre-revenue and progressed to CBO, building the US commercial operation and helping take the business to a multi-million-dollar annual run rate in 18 months as the company grew to 25 people. Used behavioral and cohort analysis across approximately 15M app events to identify engagement patterns linked to downstream customer value.

NL

Co-Founder & Chief Executive Officer

Nogili Ltd.

Jan 2016 - Dec 2024 (8 years 11 months)

Founded and ran an augmented reality consumer-product company, leading products from concept through development and commercialization. Led enterprise business development for white-label interactive products, pitching and negotiating with organizations including Roku, JCDecaux, and Brighton & Hove Albion FC, and shipped 50,000 units across the product line on $300K of venture capital.

KI

Co-Founder & VP Product

Kazumi Lab Inc.

Jan 2006 - Dec 2016 (10 years 11 months)

Co-founded a creative technology studio building interactive media and software products for clients including NBC and Discovery Channel. Led product scoping, UX, and delivery with multidisciplinary teams.

Education

Degrees, certifications, and relevant coursework

City University of New York logoCY

City University of New York

Bachelor of Fine Arts, Music & Audio Technology

Earned a Bachelor of Fine Arts in Music & Audio Technology, with honors including the Kay Scholarship, Irani Fellowship, and Sidney Zolot Award for Audio Arts.

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