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Efi Ben MosheEM
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Efi Ben Moshe

@efibenmoshe

CPTO product and engineering leader scaling AI platforms from single products into TAM-expanding platforms.

Israel
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What I'm looking for

I’m looking for a mission-driven team where I can lead R&D and product strategy together—scaling AI and data platforms into multi-dimensional products, breaking build/deploy silos, and delivering operational excellence with measurable commercial growth.

I am an execution-driven Product and Engineering leader specializing in the architecture and strategy required to take a successful single product and turn it into a multi-dimensional platform. My core strength is a dual-threat capability: leading the R&D and product roadmap while ensuring decisions directly expand the Total Addressable Market (TAM).

Whether scaling a Unicorn to a $1B+ valuation or navigating complex M&A integrations, I specialize in dismantling the silos between what we build and how we build it. I focus on delivering operational excellence, high-velocity R&D, and commercial success.

In my current role as Senior Director of Engineering | Observability AI at Logz.io, I help drive platform scaling around real-time processing and large-scale observability. I bring experience across engineering management, distributed systems, big data, and real-time alerting with high-throughput ingestion.

Previously, as a Founding Product & Engineering Executive at Flare and as VP of Products at First Digital (acquired by Fireblocks), I built product strategy and roadmaps tied to real business outcomes. Earlier leadership roles across legal tech, fintech/blockchain product strategy, and mobile advertising reinforced my ability to transform manual or single-point solutions into automated, AI-driven platforms.

Experience

Work history, roles, and key accomplishments

Taptica logoTA

COO, Engineering & product executive

Jan 2014 - Jan 2016 (2 years)

Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today. Our proprietary technology leverages big data, and combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more re

Trendit LTD logoTL

VP of Products & Engineering

Jan 2012 - Jan 2014 (2 years)

trendIT develops real-time demographics (RTD™) solutions that enable its customers to monitor and analyze any location using mobile-derived signals. With its groundbreaking, state-of-the-art technology People Analytics™ enables its customers to monitor and analyze in real-time what is happening at a specific location (any location!) and reach crucial decisions.

► I was responsible for the deliver

Cellcom – Logia Inc logoCI

VP Products

Jul 2008 - May 2012 (3 years 10 months)


► Member of Cellcom’s marketing executive team with decision-making input related to the company’s Value Added & Innovative Services

► Initiated new products, managed internal buy-in within marketing and executive management teams

► Market and strategy research for the cellular industry

► Led product strategy, development, and delivery

► Involved in the PR cycle


♛ Achievements:

▪️ Metropo

Gizmoz logoGI

VP of Mobile Product

May 2006 - Sep 2008 (2 years 4 months)

► Led mobile technology and product strategy: defining road-map, R&D, implementation, and integration

► Established and managed relationships with global operators

♛ Achievements:

▪️ Led several pivots of Gizmoz’ web platform
▪️ Created an innovative mobile 3D video messaging platform
▪️ Designed and Built the tech infrastructure from scratch
▪️ Managed the mobile business unit development (Pro

Gizmoz logoGI

Head of Products

Jan 2005 - Jan 2006 (1 year)

► Product Management specialist: defined and led release numerous innovative products managing the product through all phases

► Responsible for Gizmoz web and mobile products from concept to launch including design and development processes

► Led the company’s product to its first Production version by building a strong, motivated and skillful group


Gizmoz logoGI

Back End Developer & Infrastructure

Jan 2003 - Jan 2005 (2 years)

► Java-based Servers Development

► Connection Pooling (JDBC/Oracle)

► Java Stored Procedures

► PLSQL Coding

► Database Optimization

► Building Gizmoz' IT Infrastructure

✔ Back-End | Java | JSP | Database | R&D

Gizmoz logoGI

Database Team Leader

Jan 2000 - Jan 2003 (3 years)

► Architected and managed all database activities

► Managed group of database administrators and developers that provided DBA support and design specification for all database components of the product line

♛ Achievements:

▪️Stabilizing Gizmoz’ Infrastructure to support scale

✔ Client-Server | SQL | DBA | Oracle | Software | Startups | Java | Back-End

IFN logoIF

Software Team Leader

Jan 1998 - Jan 2000 (2 years)

► Responsible for client/server development team

► Account management

► Technical and user experience specifications writing

► Databases administration

✔ Client-Server | SQL | DBA | .NET | Workflow | Account Management | knowledge Management

Education

Degrees, certifications, and relevant coursework

MU

Mercy University

Bachelor of Science (BSc), Computer Science

2003 - 2006

TU

Tel Aviv University

Practical Engineer, Computer Science

1992 - 1994

Tech stack

Software and tools used professionally

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