roxana ordoya

I've led go-to-market strategy, pricing, and product launches for retail consumer goods, delivering category growth and account expansion across international markets.

At MULTITOP, I owned positioning and pricing for Plastics, Mesh & Netting, and Accessories, launching 30 new products monthly with Design, Trade Marketing, and Sales. My targeted holiday go-to-market execution grew Plastics revenue 22%, while a competitive tablecloth pricing strategy increased sales volume 10% year over year.

At KS DEPOR, I adapted launches and buying strategy for Merrell, Fila, and Hi-Tec in Peru, using sell-through and channel performance to optimize seasonal footwear assortments. I also grew the Oechsle account 60% annually through strategic assortment planning and relationship management.

I'm bilingual in English and Spanish and bring hands-on experience in category management, supplier negotiations, merchandising, analytics, and cross-functional execution.