RBRosie B
@rosieb
Digital marketing professional specializing in paid media and strategy.
IrelandWhat I'm looking for
I'm Rosie Botelho, a Paid Media Specialist and Digital Strategist with over 5 years of experience in managing high-performance campaigns across Google Ads, Meta Ads, and LinkedIn Ads. My expertise lies in developing and optimizing paid media strategies for clients in various industries, including beauty, hospitality, healthcare, and e-commerce. I consistently deliver strong ROAS and audience growth through data-driven campaigns that leverage segmentation, retargeting, copywriting, and funnel strategies.
In my most recent role, I led full-funnel paid campaigns and implemented tracking solutions using Google Tag Manager and Meta Pixel to ensure precise performance analysis. My hands-on experience extends to social media planning, email marketing automation, and landing page optimization, always with a focus on ROI and strategic alignment. I am currently based in Dublin and hold a Stamp 4 visa, allowing me to work full-time in Ireland without restrictions.
Experience
Work history, roles, and key accomplishments
Marketing Strategist & Media Buyer
Cadabra Publicidade
Aug 2021 - Present (3 years 11 months)
Planned and executed high-impact paid campaigns on Google Ads and Meta Ads for brands in beauty, fashion, and telecom, increasing ROI by over 1,000% on several campaigns. Developed cross-platform campaign strategies integrated with WhatsApp and email automation, implementing tracking tags via Google Tag Manager and Meta Pixel for performance measurement.
Freelance Digital Marketing Consultant
Lojas Renner SA
Feb 2024 - Present (1 year 5 months)
Collaborated on seasonal campaigns and product activations. Provided performance insights and creative strategy recommendations.
Marketing Planner
Soul Digital Agency
Sep 2020 - Present (4 years 10 months)
Created and managed paid campaigns on Facebook Ads, LinkedIn Ads, and Google Ads. Designed content calendars and automated email workflows for multiple clients, optimizing ad performance and leading social media strategy aligned with business goals.
Front-End Developer & Digital Support
Waac Soluções em TI
Aug 2019 - Present (5 years 11 months)
Designed and developed landing pages and websites. Applied SEO strategies and UX principles to boost user engagement and site performance.
Education
Degrees, certifications, and relevant coursework
Senac SP
Technology in Information Technology Management, Marketing Planner Technology
Studied Marketing Planner Technology in Information Technology Management. Gained expertise in strategic planning and digital marketing tools.
UNINOVE
Bachelor's in Architecture and Urbanism, Architecture and Urbanism
Completed a Bachelor's degree in Architecture and Urbanism. Developed skills in design, urban planning, and project management.
Tech stack
Software and tools used professionally
Availability
Location
IrelandAuthorized to work in
Job categories
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