Rosie BRB
Open to opportunities

Rosie B

@rosieb

Digital marketing professional specializing in paid media and strategy.

Ireland
Message

What I'm looking for

I'm looking for a role that values creativity and data-driven strategies, with opportunities for growth.

I'm Rosie Botelho, a Paid Media Specialist and Digital Strategist with over 5 years of experience in managing high-performance campaigns across Google Ads, Meta Ads, and LinkedIn Ads. My expertise lies in developing and optimizing paid media strategies for clients in various industries, including beauty, hospitality, healthcare, and e-commerce. I consistently deliver strong ROAS and audience growth through data-driven campaigns that leverage segmentation, retargeting, copywriting, and funnel strategies.

In my most recent role, I led full-funnel paid campaigns and implemented tracking solutions using Google Tag Manager and Meta Pixel to ensure precise performance analysis. My hands-on experience extends to social media planning, email marketing automation, and landing page optimization, always with a focus on ROI and strategic alignment. I am currently based in Dublin and hold a Stamp 4 visa, allowing me to work full-time in Ireland without restrictions.

Experience

Work history, roles, and key accomplishments

CP
Current

Marketing Strategist & Media Buyer

Cadabra Publicidade

Aug 2021 - Present (3 years 11 months)

Planned and executed high-impact paid campaigns on Google Ads and Meta Ads for brands in beauty, fashion, and telecom, increasing ROI by over 1,000% on several campaigns. Developed cross-platform campaign strategies integrated with WhatsApp and email automation, implementing tracking tags via Google Tag Manager and Meta Pixel for performance measurement.

WT

Front-End Developer & Digital Support

Waac Soluções em TI

Aug 2019 - Present (5 years 11 months)

Designed and developed landing pages and websites. Applied SEO strategies and UX principles to boost user engagement and site performance.

Education

Degrees, certifications, and relevant coursework

SS

Senac SP

Technology in Information Technology Management, Marketing Planner Technology

Studied Marketing Planner Technology in Information Technology Management. Gained expertise in strategic planning and digital marketing tools.

UN

UNINOVE

Bachelor's in Architecture and Urbanism, Architecture and Urbanism

Completed a Bachelor's degree in Architecture and Urbanism. Developed skills in design, urban planning, and project management.

Find your dream job

Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan
Rosie B - Marketing Strategist & Media Buyer - Cadabra Publicidade | Himalayas