Luciane Luza

Responsible for planning, optimizing, analyzing and reporting results on digital media campaigns with B2C enterprise companies like Agibank, CVC Viagens, Submarino Viagens, and Experimento Intercâmbio.

Operation focused on lead generation including activities such as budget allocation, campaign and bid strategy optimization, KPI planning. Through the main media online publishers such as Google Ad

Improve strategies and processes with an eye on the main metrics and KPIs of the marketing and sales funnel: from the CTR, through the Connect Rate and the Lead Generation Conversion Rate, as a Digital Marketing Analyst I was responsible for implementing and measuring campaigns and digital strategies in the sectors of agribusiness, automotive, real estate, digital printers, among others. I’ve work

As a consultant, I helped female entrepreneurs to clearly communicate their value propositions to the market, structuring the brand message in a solid social media, marketing and sales plan.

Some activities included:

- Verbal identity brand's diagnosis.
- Brand positioning and purpose definition.
- Value proposition and persona definition.
- Editorial calendar structure.
- Persuasive techniques

For about 2 years I worked as a copywriter for consultants, coaches and professional service providers.

The main activity was writing persuasive texts, including:

- institutional websites (about page, services/products pages, sales page)
- online launches (pre-launch video scripts, emails, landing pages, sales pages).