Open to opportunities

Silvia Mazzotti

@silviamazzotti

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Client-first and results-oriented digital marketing analyst

Ireland

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What I'm looking for

Looking for a challenging role that leverages my expertise in programmatic ads, data analysis, and client management to drive business growth and exceed expectations.

As a seasoned Programmatic Account Manager with over 5 years of experience in digital ads, I excel in data analysis, troubleshooting, and client management. My expertise lies in building and nurturing strong stakeholder relationships to ensure alignment and satisfaction. With a passion for AdTech, travel, and languages, I thrive in fast-paced environments and am dedicated to delivering exceptional results.

Throughout my career, I have consistently exceeded expectations, growing portfolios by an average of +35% YoY and overachieving on quarterly targets by +20%. My client-first approach has earned me numerous awards, including the Client Champion award and multiple spot bonuses.

With a strong technical background in programmatic ads, I am well-versed in platforms such as Google Ads, DV360, YouTube, and Social Media. I am a skilled trainer and teacher, having developed and led workshops to educate clients on programmatic features and inventory.

Experience

Work history, roles, and key accomplishments

Current

Programmatic Account Manager

Current

Google

Apr 2021 - Present (4 years 2 months)

Managed a portfolio of 10 clients worth $46M annually in the DACH market, achieving a 35% YoY growth. Developed strong C-level relationships and executed workshops to educate clients on programmatic features, leading to significant account growth across various sectors.

Programmatic Advertising Client Management Data Analysis Strategic Planning Stakeholder Engagement Market Analysis Digital Marketing

Technical Account Strategist

Quantcast

Nov 2020 - Mar 2021 (4 months)

Managed a portfolio of 20 clients worth $30M annually, focusing on client relationships and data analysis. Increased revenue by 20% YoY and led training sessions on the Quantcast Choice Consent Management Platform.

Client Relationship Management Data Analysis Salesforce Training Programmatic Advertising Revenue Compliance Digital Marketing Troubleshooting

App Technical Support Associate & Trainer

Accenture

Jul 2019 - Feb 2020 (7 months)

Provided technical support and training on programmatic ads, closing over 25 tickets per week. Coached teams on DV360 updates and developed strategic projects for workflow optimization.

Technical Support Training Programmatic Advertising Workflow Optimization Process Automation Client Communication Troubleshooting Google Ads Campaign Management Data Analysis

Media Campaign Manager for YouTube

Accenture

Feb 2018 - Jul 2019 (1 year 5 months)

Managed a portfolio of 10 accounts worth $30M annually, focusing on YouTube growth strategies. Increased YouTube spend by 10% YoY through optimized campaign management.

YouTube Campaign Management Digital Marketing Client Management Data Analysis Performance Optimization Strategic Planning Reporting Market Analysis

Social Media Manager

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Jul 2016 - Jan 2018 (1 year 6 months)

Managed social media accounts, achieving a 20% YoY growth in users. Developed social media strategies and marketing automation campaigns across various platforms.