Roshaiya Wilson

I’m a Strategic Luxury Operations Leader and Founder of Shaiya & Co., with over a decade orchestrating brand ecosystems for global powerhouses like Prada, Formula 1, and Target. With 20 years in the performing arts, I naturally translate cultural insight and creative storytelling into measurable revenue outcomes.

I specialize in E-commerce Data Integrity and partnership cultivation—managing portfolios of 1,000+ luxury assets and driving 60–80% revenue growth through data-driven stewardship and institutionalized community engagement. I also lead partnership strategy and high-ticket contract negotiation ($3,500+ OTE), focused on ROI optimization and long-term sponsor value.

From 2011 to today, I’ve built and operated luxury campaigns and cultural storytelling initiatives through strategic agency partnerships, high-stakes sponsorships, and experiential activations—from concept to completion. Most recently, at Target, I led Beauty + Tech on-site projects (May 2024–March 2026), directing end-to-end logistics for $1M+ national brand launches while ensuring 100% compliance with brand standards.

I bring operational excellence under pressure: SLA compliance, real-time issue resolution, and clear cross-functional execution between product engineering, marketing, and global brand partners. I’m equally comfortable building workflows and systems in Salesforce/CRM and collaborating on digital launch execution—because I want campaigns that run flawlessly and perform.