At Zartico, I owned Zartico Media Attribution, a platform measuring whether ad exposure drove in-market visits. I launched its first international pipeline with bot filtering and U.K. privacy compliance, and three major DMO customers signed in the first week of sales.
At Granicus (formerly Simpleview), I rescued Book › Direct by re-architecting it around live rates APIs and repackaging it as an add-on, reversing churn to net growth across 250+ clients. I also restored full FedRAMP ATO for GovDelivery and led event logging and journey tracking for 1M+ events per day.
My product work spans strategy, roadmaps, pricing, and data attribution. I’ve also designed Claude and MCP agent workflows for insight synthesis, code audits, quality checks, Jira ticket creation, and competitor tracking.
