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Larissa Fantinati

@larissafantinati

Senior Marketing Coordinator at TRESemmé who led brand relaunches and product innovation across Latin America.

At TRESemmé, I led brand strategy reviews and innovation projects across Latin America, guiding product development from concept to launch. I also worked on brand relaunches, portfolio analysis, and localized communications.

At OMO, I led innovation projects in Brazil, developed a new Brand Purpose, and directed a brand campaign launch. Earlier, I worked on innovation and communications for Hellmann´s and helped expand Dove into the baby segment with the launch of Baby Dove in Brazil.

Experience

Work history, roles, and key accomplishments

Senior Marketing Coordinator

TRESemmé

Jun 2020 - Oct 2025 (5 years 4 months)

Led brand strategy reviews and innovation projects across Latin America, managing cross-functional teams and driving product development from concept to launch. Conducted portfolio analysis, developed communication strategies, and mentored team members.

Brand Strategy Innovation Portfolio Management Cross functional Leadership Market Analysis Communication Strategy Mentorship

Senior Marketing Coordinator

OMO

Mar 2019 - May 2020 (1 year 2 months)

Spearheaded innovation projects in Brazil, led the development of a new Brand Purpose, and directed the creation and launch of a new brand campaign. Identified strategic partnerships and conducted portfolio analysis to optimize product mix and profitability.

Innovation Brand Purpose Campaign Management Strategic Partnerships Portfolio Analysis Trade Marketing

Senior Marketing Coordinator

Hellmann's

Mar 2015 - Feb 2019 (3 years 11 months)

Led innovation projects for all Unilever ketchup brands in Latin America, developed brand communications, and led the development of a new business model for ketchup. Conducted strategic portfolio analysis and managed artwork development.

Innovation Brand Communications Business Model Development Portfolio Analysis Artwork Development

Marketing Coordinator

Dove

Nov 2012 - Feb 2015 (2 years 3 months)

Led the expansion of the Dove brand into the baby segment, launching Baby Dove in Brazil and leading the relaunch of Dove liquids with refills. Developed the Dove Medical Program in Latin America and managed communication development and brand strategy analyses.

Brand Expansion Product Launch Communications Development Brand Strategy Project Management