
Rosa Gathu
@rosagathu
I build practical operational systems that help growing teams scale without chaos.
What I'm looking for
I've improved workflows, capacity planning, reporting, and customer handovers across fintech, telecommunications, nonprofit operations, and growing businesses.
At Branch International, I improved SLA performance by 67% and reduced turnaround time by 40% by identifying bottlenecks across loan review operations in Kenya and Tanzania. I also supported the launch and stabilization of three credit-based financial products by aligning workflows, controls, and reporting as volumes increased.
I pioneered a cross-functional Reliever Team at Branch, enabling work to be redistributed across operational departments during leave periods and workload surges without additional hiring. At Wananchi Group, I led a 20-person digital support team and restructured coverage from 12 hours to round-the-clock service.
As Co-Founder and Operations Lead at Empowered by Ella and through freelance work, I've built SOPs, trackers, onboarding processes, task-management systems, and repeatable workflows using tools such as Notion and ClickUp. I'm drawn to growing companies that need clearer systems, ownership, and visibility as they scale.
Experience
Work history, roles, and key accomplishments
Co-Founder & Operations Lead — Empowered by Ella
Mar 2021 - Present (5 years 7 months)
• Identified the need for clearer operational structure as the organization grew and built simple systems supporting day-to-day delivery across volunteer coordination, fundraising, events, inventory, and internal operations.
• Created structured tracking systems for potential sponsors and partners, improving visibility into relationship stages, follow-ups, and next steps.
• Developed repeatable wo
Co-Founder & Operations Lead
Empowered by Ella
Mar 2021 - Present (5 years 7 months)
Identified the need for clearer operational structure as the organization grew and built simple systems supporting day-to-day delivery across volunteer coordination, fundraising, events, inventory, and internal operations. Created structured tracking systems for potential sponsors and partners, improving visibility into relationship stages, follow-ups, and next steps.
• Helped startups and small businesses bring structure to day-to-day operations by designing practical workflows, organizing data systems, and improving task visibility across remote teams.
• Identified fragmented processes, duplicate work, and unclear ownership, then built systems that made execution easier for founders and small teams.
• Created SOPs, improved tracking and reporting workflows, a
• Identified workflow bottlenecks affecting loan review turnaround times and SLA adherence across Kenya and Tanzania, working across operational teams to improve coordination and handoffs.
• Improved visibility into operational performance by creating clearer reporting flows, enabling teams to identify bottlenecks, monitor workloads, and make faster decisions.
• Supported the launch and stabilizat
• Identified workload and capacity gaps across Loan Review, Collections, Customer Support, Billing, and Repayment Operations and pioneered a cross-functional Reliever Team to stabilize service levels during leave periods and workload surges.
• Built a team capable of supporting multiple operational functions, allowing work to be redistributed where demand was highest without additional hiring.
• I
• Managed a 20-person customer support team across social media and digital care channels, overseeing daily performance, workload distribution, and service quality.
• Identified gaps in service coverage and restructured team scheduling and workflows to expand support from 12 hours to round-the-clock coverage, improving service availability and continuity.
• Improved response speed and SLA performa
• Helped pioneer the company's social media support function while the channel was still emerging, contributing to the processes used to manage customer engagement across digital channels.
• Managed customer issues across social media and email, ensuring concerns were addressed and escalated appropriately.
• Supported customer engagement and upsell initiatives through digital channels, connecting
Education
Degrees, certifications, and relevant coursework
University of Sunderland
Bachelor of Technology - BTech, Business in technology
2012 - 2014
University of Sunderland
Bachelor of Technology, Business in Technology
2012 - 2014
Pursued a Bachelor of Technology in Business in Technology, focusing on the intersection of business and technology.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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