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@dunconchaabiera
Experienced influencer marketing and social media management professional.
I am a dedicated influencer marketing and social media management professional with a proven track record of driving successful campaigns across various platforms. With a strong educational background, including a Bachelor of Arts in International Studies and a Graduate Certificate in Management, I have honed my skills in social media marketing, organizational leadership, and sales generation.
Throughout my career, I have successfully managed influencer marketing initiatives for renowned brands, collaborating with over 500 influencers and 100 affiliates to achieve optimal engagement rates and ROI. My experience spans various roles, including KOL/Influencer Manager at CARV in Singapore and Influencer Marketing Lead at Vush Stimulation in Australia, where I led teams to execute impactful campaigns that resonated with target audiences.
My commitment to excellence is reflected in my ability to analyze performance metrics and provide actionable insights for continuous improvement. I am passionate about leveraging my skills to create innovative marketing strategies that drive brand awareness and business growth.
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Work history, roles, and key accomplishments
CARV
Jan 2024 - Dec 2024 (11 months)
Managed successful KOL promotion campaigns, achieving optimal CPM, CPA, Engagement Rates, and ROI. Collaborated with agencies to identify and manage leading KOLs, negotiated partnerships, and conducted performance analysis for future improvements.
Farmers Defense Inc.
Jan 2021 - Mar 2024 (3 years 2 months)
Managed the influencer and affiliate marketing process via Shopify Collabs and InfluencerHero, working with over 100 affiliates and 500 influencers for effective campaign execution.
Knowledge Road
Jan 2020 - Apr 2023 (3 years 3 months)
Managed email marketing initiatives and social media pages to enhance brand awareness and business growth, while designing graphic content for website improvements.
Vush Stimulation
Feb 2021 - Feb 2022 (1 year)
Coordinated influencer marketing campaigns on Instagram and TikTok, leading a team to manage operations including relationship building, product shipment, and reporting.
The Melo Brand
Jan 2020 - Jan 2021 (1 year)
Automated a 10-step outreach system for influencer engagement, generating over 1.1 billion views and leading to the sellout of eight product flavors within three weeks.
The Game Changers
Jan 2020 - Jan 2021 (1 year)
Provided social media and digital marketing services for business coaching clients, managing strategies for clients in real estate and fitness industries.
Entrepreneur Success
Aug 2017 - Dec 2018 (1 year 4 months)
Led social media, email, and content marketing for business coaching services, contributing to significant profit growth and expansion across the UK and Eastern Europe.
Degrees, certifications, and relevant coursework
Graduate Certificate in Management, Management
Bachelor of Arts, International Studies
Grade: Cum Laude
Activities and societies: Best Undergraduate Thesis
Bachelor of Arts in International Studies with a major in American Studies, graduated Cum Laude (with honors).
Non-Degree Program, Graphic Design
Completed a non-degree program in Graphic Design focusing on Environmental Preservation and Nation-Building.
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