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Dun Concha Abiera

@dunconchaabiera

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Experienced influencer marketing and social media management professional.

Philippines

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What I'm looking for

I seek a dynamic role where I can leverage my expertise in influencer marketing and social media to drive impactful campaigns and foster brand growth.

I am a dedicated influencer marketing and social media management professional with a proven track record of driving successful campaigns across various platforms. With a strong educational background, including a Bachelor of Arts in International Studies and a Graduate Certificate in Management, I have honed my skills in social media marketing, organizational leadership, and sales generation.

Throughout my career, I have successfully managed influencer marketing initiatives for renowned brands, collaborating with over 500 influencers and 100 affiliates to achieve optimal engagement rates and ROI. My experience spans various roles, including KOL/Influencer Manager at CARV in Singapore and Influencer Marketing Lead at Vush Stimulation in Australia, where I led teams to execute impactful campaigns that resonated with target audiences.

My commitment to excellence is reflected in my ability to analyze performance metrics and provide actionable insights for continuous improvement. I am passionate about leveraging my skills to create innovative marketing strategies that drive brand awareness and business growth.

Experience

Work history, roles, and key accomplishments

Web3 KOL/Influencer Manager

CARV

Jan 2024 - Dec 2024 (11 months)

Managed successful KOL promotion campaigns, achieving optimal CPM, CPA, Engagement Rates, and ROI. Collaborated with agencies to identify and manage leading KOLs, negotiated partnerships, and conducted performance analysis for future improvements.

Campaign Analysis Negotiation Performance Metrics

Influencer and Affiliate Marketing Lead

Farmers Defense Inc.

Jan 2021 - Mar 2024 (3 years 2 months)

Managed the influencer and affiliate marketing process via Shopify Collabs and InfluencerHero, working with over 100 affiliates and 500 influencers for effective campaign execution.

Affiliate Marketing Shopify Campaign Management Process Optimization

Social Media and Email Marketing Manager

Knowledge Road

Jan 2020 - Apr 2023 (3 years 3 months)

Managed email marketing initiatives and social media pages to enhance brand awareness and business growth, while designing graphic content for website improvements.

Email Marketing Social Media Management Graphic Design Brand Awareness Content Creation

Influencer Marketing Lead

Vush Stimulation

Feb 2021 - Feb 2022 (1 year)

Coordinated influencer marketing campaigns on Instagram and TikTok, leading a team to manage operations including relationship building, product shipment, and reporting.

Influencer Marketing Team Leadership Relationship Management Reporting Social Media Strategy

Influencer Marketing Coordinator

The Melo Brand

Jan 2020 - Jan 2021 (1 year)

Automated a 10-step outreach system for influencer engagement, generating over 1.1 billion views and leading to the sellout of eight product flavors within three weeks.

Content Creation Campaign Execution Performance Tracking

Social Media Manager

The Game Changers

Jan 2020 - Jan 2021 (1 year)

Provided social media and digital marketing services for business coaching clients, managing strategies for clients in real estate and fitness industries.

Digital Marketing Social Media Strategy Client Management

Social Media and Content Marketing Specialist

Entrepreneur Success

Aug 2017 - Dec 2018 (1 year 4 months)

Led social media, email, and content marketing for business coaching services, contributing to significant profit growth and expansion across the UK and Eastern Europe.

Content Marketing Social Media Strategy Email Marketing