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Beverly Panganiban

@beverlypanganiban

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Influencer & creator relations leader driving marketing, strategy and high-impact influencer campaigns.

Philippines

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What I'm looking for

I seek roles leading influencer relations or integrated marketing campaigns where I can drive measurable growth, mentor teams, and blend digital and traditional marketing to scale brand impact.

I am an experienced influencer, KOL and creator relations specialist with eight years' experience in marketing, strategy, campaign management and digital PR. I build and manage influencer networks across SEA, lead campaign implementation and secure strong ROI for brands.

I've led publisher and influencer acquisition, onboarding and campaign execution for brands including SHEIN MY, FOREO and Abbott MY, delivering millions of reach, consistent engagement rates and measurable KPIs. I also established influencer programs, managed budgets and negotiated partnerships to maximize results.

I combine traditional marketing, media planning/buying and events experience with digital skills in social media management, content strategy and paid advertising to drive growth. I mentor teams, streamline workflows and continuously apply trends to improve influencer-driven performance.

Experience

Work history, roles, and key accomplishments

Current

Partnership Development Account Manager

Current

StyleDoubler

Aug 2022 - Present (3 years 2 months)

Managed publisher/influencer acquisition and campaign execution across SEA, onboarding 234 influencers and delivering multi-brand campaigns that achieved millions of impressions and average 5% engagement rates.

Influencer Relations Campaign Management Partnership Development Social Media Marketing KPI Tracking Outreach & Negotiation Content Review Community Management

Influencer Relations Lead

Dot Zero

Feb 2021 - Jul 2022 (1 year 5 months)

Served as brand steward for global influencer partnerships, leading selection, negotiation and campaign oversight to drive ROI and revenue across multiple ecommerce brands.

Influencer Marketing Negotiation Team Leadership Process Improvement Media Planning Performance Analysis

Digital Content Media Consultant

FOREO

May 2018 - Feb 2021 (2 years 9 months)

Managed social media and paid content distribution for the Philippine market, grew Instagram followers and oversaw content accuracy, paid placements and regional micro-influencer engagement.

Social Media Management Paid Media Copywriting Content Strategy Reporting Community Management Performance Optimization

Digital Marketer & Copywriter

Freelance

Mar 2017 - Apr 2018 (1 year 1 month)

Provided social media management, ad copywriting and campaign activation for clients, including contest mechanics and customer engagement to drive awareness and sales.

Facebook Ads Copywriting Community Management Content Creation Customer Support Social Media Strategy

PR & Media Specialist

ATC Healthcare International Corp

Aug 2016 - Feb 2017 (6 months)

Planned and distributed PR campaigns, managed media relations and organised promotional events to support company marketing objectives and maintain positive public communication.

Public Relations Media Relations Event Planning Press Release Writing Content Editing Stakeholder Management

Manager - Events, PR & Advertising

Aseana Holdings, Inc.

Jul 2015 - May 2016 (10 months)

Led events, PR and advertising operations, managed third-party agencies and creative deliverables, and ensured execution quality and contractual compliance for company initiatives.

Event Management Agency Management PR Creative Oversight Contract Management Reporting Media Planning

Marketing Officer

Aseana Holdings, Inc.

May 2014 - Jul 2015 (1 year 2 months)

Supported marketing activities including brochures, telemarketing, market research and client liaison to promote leasing and events at Aseana City.

Marketing Communications Telemarketing Market Research event support

Event Marketing Staff

Yamaha Motor Philippines, Inc.

Jun 2012 - Mar 2014 (1 year 9 months)

Conceptualized and activated event marketing, produced promotional materials and supported PR/media activities to increase product and brand visibility.

PR Content Creation Promotional Materials Onsite Management

PR & Media Staff

Yamaha Motor Philippines, Inc.

Feb 2012 - Jun 2013 (1 year 4 months)

Managed press releases, media invitations and company communications while maintaining relationships with media personnel to secure coverage for company campaigns.

Content Writing Event Coordination Stakeholder Engagement

Client Coordinator

Mindblow Internet Ideas, Inc.

Jun 2011 - Jan 2012 (7 months)

Acted as liaison between clients and company for property leasing and events, provided daily project updates and supported marketing collateral preparation.

Tenant Relations Marketing Support event support Reporting

Education

Degrees, certifications, and relevant coursework

De La Salle University - Dasmariñas

Bachelor of Arts, Broadcast Journalism

Activities and societies: Scholar/Member, Circle of Student Assistants; Assignment Editor, DWSU Green FM; Year Representative, Broadcast Journalism Program Council

Completed a Bachelor of Arts in Broadcast Journalism with participation in student media and program council activities.