Open to opportunities

Roland Kertész

@rolandkertsz

Head of Growth at Cardinal Kft. (Craft DMS), who grew the customer base 2.5x and MRR 6x with a new go-to-market strategy.

Hungary

Message

At Cardinal Kft. (Craft DMS), I grew the customer base 2.5x and MRR 6x through a new go-to-market strategy. I defined the TAM, ICP, messaging, and USP for a new market, and built the GTM system from lead generation through closing.

At Brick Visual, I managed a 120-account portfolio with a $500K annual target and delivered 90–110% of quarterly KPIs. I also designed company-wide outbound initiatives and CRM automation.

At Pronovix, I took over a team of six and a sales operation generating 5M+ EUR annually, owning the full sales motion. Earlier, I closed enterprise deals with Fortune 500 and enterprise clients, and progressed from inbound sales into account management.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth

Current

Cardinal Kft. (Craft DMS)

Jan 2026 - Present (10 months)

Grew customer base 2.5x and MRR 6x in under a year through a new go-to-market strategy. Defined TAM, ICP, messaging and USP for new-market entry, and built the full GTM system.

GTM Strategy Lead Generation Outbound CRM Sales Strategy Market Entry TAM ICP Messaging USP

Key Account Manager

Brick Visual

Nov 2024 - Feb 2026 (1 year 3 months)

Managed a 120-account portfolio of developers, agencies and studios across the US and Western Europe, owning a $500K annual target. Delivered 90–110% of quarterly KPIs through farming, upsell and account development.

Key Account Management Upselling Account Development Outbound CRM Automation Market Entry

Head of Growth

Kadasolutions

Apr 2024 - Sep 2024 (5 months)

First sales hire: built the CRM, sales process and GTM tooling from scratch. Set up foundations for lead generation and brand awareness, including outbound and marketing programs.

CRM Implementation Sales Process GTM Tools Lead Generation Outbound Marketing Programs

Accounts & Outbound Team Lead

Pronovix

Apr 2023 - Apr 2024 (1 year)

Took over a team of 6 and a sales operation generating 5M+ EUR annually, owning the full sales motion. Restructured responsibilities and split portfolios to improve account coverage and allocation.

Team Leadership Sales Operations Account Management Outbound Account Based Marketing Recruitment Mentorship

Inbound Sales Rep / Account Manager / Key Account Manager

Pronovix

Apr 2020 - Feb 2023 (2 years 10 months)

Closed enterprise deals of $70–320K per year with Fortune 500 and enterprise clients. Started by qualifying inbound MQLs, then took ownership of key enterprise accounts across Western Europe and the US.

Inbound Sales Account Management Enterprise Sales Demand Generation Webinars Product Demonstrations Prospect Research

Sales & Marketing Representative

Szegedi Szabadtéri Játékok / UniConnect

Dec 2017 - Apr 2021 (3 years 4 months)

Planned marketing strategy across pricing, promotions, audience research and events, and supported B2B business development and market entry for EU-based SMEs in Hungary.

Marketing Strategy Pricing Promotion Audience Research Events B2B Business Development Market Entry