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Al-Hajjar Ahmed

@al-hajjarahmed

Head of Marketing at Oriana Technologies, aligning B2B SaaS growth with predictable revenue through global, multi-channel demand generation.

Hungary

Message

At Oriana Technologies, I lead global B2B SaaS marketing strategy and execution, aligning growth with predictable revenue. I manage multi-channel demand generation and have implemented CRM and automation workflows.

At Billingo Technologies, I managed performance marketing for a B2B SaaS fintech, driving 2,500+ new registrations monthly. I also implemented server-side tracking and led cross-channel campaigns focused on measurable growth and retention.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing/CMO

Current

Oriana Technologies

May 2025 - Present (1 year 5 months)

Leading global B2B SaaS marketing strategy and execution, managing multi-channel demand generation campaigns to drive enterprise user acquisition and retention. Implemented CRM and automation workflows, defined KPIs, and optimized budget allocation.

SEO Paid Advertising Content Marketing Email Marketing Community Marketing CRM Marketing Automation KPI Definition Budget Optimization B2B SaaS Demand Generation

Head of Performance Marketing

Billingo Technologies

Apr 2023 - May 2025 (2 years 1 month)

Managed performance-based marketing for a B2B SaaS fintech, driving 2500+ new registrations monthly. Implemented server-side tracking and led cross-channel strategy focused on measurable growth and retention.

Performance Marketing Google Ads Meta Ads SEO CRM Server Side Tracking GTM BigQuery Attribution Analytics Reverse Funnel Math Pipeline Management

Head of Marketing/CMO

Valiant Networks Marketing Agency

Jan 2020 - Mar 2023 (3 years 2 months)

Directed marketing strategy for SaaS and tech clients with $2M+ annual budgets. Managed a marketing team and oversaw multi-channel campaigns for lead generation and brand growth.

Marketing Strategy Team Management Multi channel Campaigns Lead Generation Brand Growth Marketing Automation Analytics ROI Optimization Conversion Tracking SaaS Unit Economics CPA CLTV

Education

Degrees, certifications, and relevant coursework

Budapest Business University

Master of Science, Economics

2021 - 2023

Activities and societies: State-funded student

Completed a Master of Science in Economics with a specialization in Leadership and Management. Thesis focused on organizational change management and the role of managers in change.

Budapest Business University

Bachelor of Science, Commerce and Marketing

2018 - 2021

Completed a Bachelor of Science in Economics with a specialization in Commerce and Marketing. Thesis focused on online communication techniques and strategies.

American University of Madaba

Bachelor of Science, Commerce and Marketing

2016 - 2017

Completed a Bachelor of Science in Economics with a specialization in Commerce and Marketing. Initially started university studies abroad to improve English language skills.