Open to opportunities

Tiberiu Ciobanu-Polgar

@tiberiuciobanupolgar

Message

Sales and marketing leader driving growth through data-driven strategies.

Hungary

Message

What I'm looking for

I seek a dynamic role that fosters innovation and collaboration, focusing on growth and customer engagement.

I am a seasoned Sales and Marketing Leader with a proven track record in driving growth through innovative, data-driven strategies. My expertise spans B2B and B2C marketing within the SaaS and IT&C sectors, where I have successfully transformed insights into actionable marketing initiatives. I believe in the power of personalized marketing and customer engagement, leveraging CRM-driven automation to enhance customer journeys and boost revenue.

At SEON Technologies, I manage the entire customer lifecycle strategy, optimizing segmentation and automation to improve retention and expansion. My previous roles at Vodafone and Telekom have equipped me with the skills to lead multicultural teams and develop strategic business plans that align marketing and sales efforts. I am passionate about creating impactful marketing campaigns that not only drive acquisition but also foster long-term customer relationships.

Experience

Work history, roles, and key accomplishments

Current

Senior Lifecycle Marketing Manager

Current

SEON Technologies

Jan 2023 - Present (2 years 4 months)

Managing SEON’s customer lifecycle strategy through personalized, data-driven journeys to enhance acquisition, retention, and expansion. Integrated marketing and sales strategies during the company's shift from PLG to PLS, optimizing segmentation and automation to improve MQL-to-SQL conversion and retention rates.

Lifecycle Marketing Customer Journey Marketing Automation HubSpot Salesforce ABM Data Analysis Lead Scoring Segmentation Campaign Management

Global Business Development Manager

Vodafone

Jan 2018 - Jan 2023 (4 years 11 months)

Managed a team to achieve strategic business objectives, responsible for over 10 million EUR in global business value. Led sales projects across multiple countries, introduced agile methodologies, and developed strategic business plans to support funnel creation and customer retention.

Business Development Strategic Planning Team Management Agile Methodologies Sales Strategy Customer Relationship Management Marketing Campaigns

Product Marketing Manager

Telekom

Jan 2016 - Jan 2018 (2 years)

Led marketing initiatives for Telekom’s B2C segment, focusing on customer segmentation and campaign strategy. Increased sales and reduced churn through targeted marketing campaigns and high-impact projects, significantly improving customer engagement.

Product Marketing Customer Segmentation Campaign Strategy Data Analysis Sales Growth Project Management Customer Engagement Cross Selling

Marketing Campaign Manager

IBM

Jan 2015 - Jan 2016 (1 year)

Executed campaign strategies for IBM's European Nordic market, focusing on localized, multichannel campaigns. Managed cross-functional teams to deliver integrated marketing strategies that drove engagement and revenue.

Campaign Management Multi channel Marketing Team Coordination Revenue Localization Performance Tracking Agile Methodologies Digital Marketing Event Management Lead Generation

Loyalty Operations Specialist

MOL

May 2013 - Jan 2015 (1 year 8 months)

Managed loyalty marketing initiatives for over 1 million MOL Multibonus cardholders. Developed and executed omnichannel campaigns to enhance customer engagement and retention, leveraging digital marketing and strategic partnerships.

Customer Engagement Digital Marketing Partnership Development Retention Campaign Execution Customer Experience Data Analysis

Education

Degrees, certifications, and relevant coursework

Babes-Bolyai University

Bachelor of Arts, International Business

2009 - 2012

Studied International Business, focusing on the principles of business management, marketing strategies, and economic theories. Developed skills in cross-cultural communication and global business practices.