At Marketstar [Google Ads], I led and mentored a team of 12 Account Strategists. Structured coaching and feedback improved team-wide KPI attainment by 20%, while standardized campaign audits reduced account escalations by 30%.
Before that, I managed a team of six Account Strategists as POD Lead, setting team goals and developing onboarding materials that reduced new-hire ramp-up time by two weeks.
As an Account Strategist, I managed Google Ads campaigns for 30+ North American advertisers across Search, Display, Shopping, and Video, with combined monthly budgets exceeding $500,000. I optimized campaign strategy and maintained 95%+ client retention through proactive account management and strategic consultation.
