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Rodrigo VillelaRV
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Rodrigo Villela

@rodrigovillela

Product Manager at Neogrid who grew NIA to 15 enterprise clients and over 1,000 monthly users.

Brazil
Message

At Neogrid, I defined the strategy and roadmap for NIA, a generative AI copilot for retail and supply chain. The product reached 15 active enterprise clients and over 1,000 monthly users.

I improved NIA’s AI quality by prioritizing data curation and guardrails, reducing incorrect responses from 35% to 5%. I also shaped a nine-stage data quality workflow that raised the average DQ Score from 72% to 93%.

At Linx (StoneCo), I led the creation of its Conversational Commerce product from discovery through launch, working with Engineering, Design, and Data to define the MVP and roadmap. The launch contributed to 20 qualified opportunities, seven closed contracts, and a 35% conversion rate.

Before product management, I worked across financial services, sales, and business operations, including managing teams of up to 25 people at Santander Brasil. I hold MBAs in Project Management and Agile Methodologies, and Finance & Banking.

Experience

Work history, roles, and key accomplishments

NE

Product Manager – Enterprise AI Solutions & Data

Neogrid

Aug 2024 - Sep 2026 (2 years 1 month)

Defined and led the strategy, vision, and roadmap for NIA, a generative AI copilot for retail and supply chain, achieving 15 active enterprise clients and over 1,000 monthly users. Reduced incorrect AI responses from 35% to 5%, improved Data Quality Score from 72% to 93%, and cut inconsistency detection time from 8 days to 10 minutes.

SE

Analista de Pré-Vendas Jr. II

Semantix

Mar 2021 - Dec 2021 (9 months)

Supported the presentation and demonstration of enterprise Big Data, AI, Machine Learning, NLP, and Dialogflow solutions, connecting technological capabilities to client business needs. Conducted discovery sessions to map client pains and requirements.

NA

Sócio-operador – Franquia de Sorvetes

Natuice

Mar 2019 - Mar 2021 (2 years)

Entrepreneurial role in opening and managing a franchised ice cream unit, overseeing operations, financial management, purchasing, inventory, and supplier relationships. Managed a business with average monthly revenue of R$ 12,000 and over 50 SKUs, adapting operations during the pandemic to maintain viability until sale.

EC

Consultor de Negócios

Embracon Administradora de Consórcio

Jul 2020 - Feb 2021 (7 months)

Engaged in high-value consultative sales, managing the full commercial cycle from prospecting to after-sales, focusing on client relationships and needs.

Education

Degrees, certifications, and relevant coursework

Descomplica Faculdade Digital logoDD

Descomplica Faculdade Digital

MBA, Project Management

MBA in Project Management and Agile Methodologies from Descomplica Faculdade Digital, completed in 2025.

Universidade Nove de Julho logoUJ

Universidade Nove de Julho

MBA, Finance and Banking

MBA in Finance and Banking from UNINOVE, completed in 2011.

FIA logoFI

FIA

Bachelor's, Business Administration

2006 - 2009

Bachelor's degree in Business Administration from FIA, completed in 2009.

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