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Marcelo JachelliMJ
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Marcelo Jachelli

@marcelojachelli

Senior Product Manager at Zallpy Digital for BMW, leading global data products and migrating 100+ dashboards to AWS QuickSight.

Brazil
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What I'm looking for

I'm especially interested in AI Product Management, Generative AI, and AI-native Products.

At Zallpy Digital, I lead global data product initiatives for BMW, shaping product strategy, discovery, roadmaps, and priorities with teams across regions. I helped migrate more than 100 dashboards from Qlik Sense to AWS QuickSight, while improving delivery productivity by 20% and reducing time-to-market by 30%.

At Algar Telecom, I led digital, data, and AI products from discovery through launch and optimization. A machine-learning lead qualification model generated R$2 million in additional annual revenue, and a digital sales chatbot reduced commission costs by 5%; earlier, at ADDLabs, I managed AI initiatives including systems for offshore alarm management and drilling-rig optimization.

Experience

Work history, roles, and key accomplishments

Zallpy Digital logoZD
Current

Senior Product Manager for BMW (US)

Jan 2023 - Present (3 years 9 months)

Liderança de complexas iniciativas globais de produtos de dados, sendo responsável por estratégia, discovery, roadmap e priorização, traduzindo necessidades de negócio em produtos escaláveis e resultados mensuráveis.

Responsabilidades:

• Condução de Discovery, definição da Estratégia e Roadmap do produto, alinhados aos objetivos estratégicos e ao impacto no negócio

• Decisões de pro

Algar Telecom logoAT

Product Manager Data & AI

Aug 2020 - Nov 2022 (2 years 3 months)

Liderança do desenvolvimento de ponta a ponta de produtos digitais, de dados e de AI. Do discovery e definição do problema até entrega, lançamento e otimização, conectando necessidades dos clientes, estratégia de negócio e tecnologia a resultados mensuráveis.

Atuação na interseção entre Produto, Dados, AI e Transformação Digital, utilizando dados, experimentação e insights do cliente para identif

GS

Independent Consultant

GUT - Management school

Jan 2019 - Aug 2020 (1 year 7 months)

GUT - School specialized in personalized courses for Managers and companies that aim to obtain competitive advantage in the market.

Teacher in classes of:
• Professional Negotiation (Harvard method)
• Agile Management with SCRUM
• Professional presentations with Powerpoint

GUT - Management school logoGS

Consultor independente

Jan 2019 - Aug 2020 (1 year 7 months)

GUT - Escola especializada em cursos personalizados para gestores, empreendedores e empresas que visem obter vantagem competitiva no mercado.

Aulas de:
• Negociação profissional (método Harvard)
• Gestão ágil com SCRUM
• Apresentações profissionais com Powerpoint

Franchisee and Consultant logoFC

Empresário e Consultor Analista de negócios

Jan 2015 - Jan 2019 (4 years)

Consultoria em gestão, estratégia empresarial: Instituto Evoluir
Gestor de franquia da Empório do aço (Franqueadora de comercialização de jóias) - responsável por MKT, Vendas, Interface com contabilidade, franqueadora, shopping, funcionários, entre outros.
Relacionamento com clientes
• Conduzi complexas negociações com o shopping e a franqueadora, trazendo aumento de receitas e diminuição dos ri

FC

Entrepreneur and Consultant - Business analyst

Franchisee and Consultant

Jan 2015 - Jan 2019 (4 years)

Business strategy and management consulting for Instituto Evoluir

Acium franchisee (Franchisor for selling steel jewelry)
Responsible for management, marketing and sales
Relationship with accounting, franchisor, mall management and employees
Relationship with customers
• Conducted complex negotiations with the mall and the franchisor, bringing increased revenues and reduced business ris

ADDLabs logoAD

AI Product Manager

Mar 2011 - May 2015 (4 years 2 months)

ADDLabs - AI Lab at the Institute of Computing of Uff. Since 1994, develops research and cutting edge technology in AI.

Managed complex R&D and AI-enabled initiatives, working at the intersection of AI, Product, and Data in high-complexity environment.

Led multidisciplinary teams, translating complex business and operational problems into technology solutions, product requirements, delivery pla

ADDLabs logoAD

Product Manager

Mar 2011 - May 2015 (4 years 2 months)

ADDLabs - Lab. de IA do Instituto de Computação da Uff. Desde 1994 desenvolve tecnologia de ponta em Inteligência Artificial.

Gerenciei iniciativas complexas de P&D e AI, atuando com AI, Produto e Dados em ambientes de alta complexidade.

Liderei equipes multidisciplinares, traduzindo problemas complexos de negócio em soluções tecnológicas, requisitos de produto, planos de execução e resultados m

Bradesco Seguros logoBS

Agile project manager

Jan 2008 - Jan 2011 (3 years)

Bradesco (Insurance) - Is the largest insurance company in Brazil. It has more than 40 thousand registered brokers who work in the areas of Automobile, Basic Insurance, Health, Capitalization, Life Insurance and Private Pension insurance.

Project planning and reporting for consultancy and PMO throughout project execution
Requirements gathering
Solution management involving different companies and

Banco BOCOM BBM logoBB

Senior System Analyst and Business analyst

Jan 2006 - Apr 2008 (2 years 3 months)

BBM Bank - Founded in 1858, it is the oldest financial group in Brazil. It is one of the largest investment banks in Brazil.

Development and maintenance of sensitive systems with high financial turnover (Open market) using .NET, VB and SqlServer
Project coordination in high pressure environment
• Responsible for the development and deployment of the NDF SWAP system

CS

Project manager

Calandra Solutions

Jan 2003 - Jan 2005 (2 years)

Calandra Solutions - Brazilian company specialized in Governance and Management softwares powered by Technology.

• Requirements gathering, planning, control and execution of projects
• Managed the development and deployment of systems for different clients, such as: Aracruz, Vitória City Hall, Veracel, Anima mundi, among others.

Oi S.A logoOS

Business and BI Analyst

Sep 2002 - Oct 2003 (1 year 1 month)

Oi S.A. - Formerly known as Telemar, is the largest fixed telephone operator and the fourth mobile telephone operator in Brazil, being the third largest telecommunication company in Latin America.

Responsible for:
• Requirements gathering
• ETL, database modeling and BI
• Web development with Asp and SqlServer
• Product design (Designed the solution for mapping the Brazilian telephony network)

Education

Degrees, certifications, and relevant coursework

PM

PM3

AI Product Specialist

Jun 2026

PM

PM3

Product Management

Jan 2022

SC

Scrum.org

PSM I

Apr 2019

IB

Ibmec

Master of Business Administration - MBA, Project Management

2009 - 2010

PJ

Pontifícia Universidade Católica do Rio de Janeiro

IT, Computação

1995 - 2000

Tech stack

Software and tools used professionally

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