
Marcelo Jachelli
@marcelojachelli
Senior Product Manager at Zallpy Digital for BMW, leading global data products and migrating 100+ dashboards to AWS QuickSight.
What I'm looking for
At Zallpy Digital, I lead global data product initiatives for BMW, shaping product strategy, discovery, roadmaps, and priorities with teams across regions. I helped migrate more than 100 dashboards from Qlik Sense to AWS QuickSight, while improving delivery productivity by 20% and reducing time-to-market by 30%.
At Algar Telecom, I led digital, data, and AI products from discovery through launch and optimization. A machine-learning lead qualification model generated R$2 million in additional annual revenue, and a digital sales chatbot reduced commission costs by 5%; earlier, at ADDLabs, I managed AI initiatives including systems for offshore alarm management and drilling-rig optimization.
Experience
Work history, roles, and key accomplishments
Liderança de complexas iniciativas globais de produtos de dados, sendo responsável por estratégia, discovery, roadmap e priorização, traduzindo necessidades de negócio em produtos escaláveis e resultados mensuráveis.
Responsabilidades:
• Condução de Discovery, definição da Estratégia e Roadmap do produto, alinhados aos objetivos estratégicos e ao impacto no negócio
• Decisões de pro
Liderança do desenvolvimento de ponta a ponta de produtos digitais, de dados e de AI. Do discovery e definição do problema até entrega, lançamento e otimização, conectando necessidades dos clientes, estratégia de negócio e tecnologia a resultados mensuráveis.
Atuação na interseção entre Produto, Dados, AI e Transformação Digital, utilizando dados, experimentação e insights do cliente para identif
Independent Consultant
GUT - Management school
Jan 2019 - Aug 2020 (1 year 7 months)
GUT - School specialized in personalized courses for Managers and companies that aim to obtain competitive advantage in the market.
Teacher in classes of:
• Professional Negotiation (Harvard method)
• Agile Management with SCRUM
• Professional presentations with Powerpoint
GUT - Escola especializada em cursos personalizados para gestores, empreendedores e empresas que visem obter vantagem competitiva no mercado.
Aulas de:
• Negociação profissional (método Harvard)
• Gestão ágil com SCRUM
• Apresentações profissionais com Powerpoint
Consultoria em gestão, estratégia empresarial: Instituto Evoluir
Gestor de franquia da Empório do aço (Franqueadora de comercialização de jóias) - responsável por MKT, Vendas, Interface com contabilidade, franqueadora, shopping, funcionários, entre outros.
Relacionamento com clientes
• Conduzi complexas negociações com o shopping e a franqueadora, trazendo aumento de receitas e diminuição dos ri
Entrepreneur and Consultant - Business analyst
Franchisee and Consultant
Jan 2015 - Jan 2019 (4 years)
Business strategy and management consulting for Instituto Evoluir
Acium franchisee (Franchisor for selling steel jewelry)
Responsible for management, marketing and sales
Relationship with accounting, franchisor, mall management and employees
Relationship with customers
• Conducted complex negotiations with the mall and the franchisor, bringing increased revenues and reduced business ris
ADDLabs - AI Lab at the Institute of Computing of Uff. Since 1994, develops research and cutting edge technology in AI.
Managed complex R&D and AI-enabled initiatives, working at the intersection of AI, Product, and Data in high-complexity environment.
Led multidisciplinary teams, translating complex business and operational problems into technology solutions, product requirements, delivery pla
ADDLabs - Lab. de IA do Instituto de Computação da Uff. Desde 1994 desenvolve tecnologia de ponta em Inteligência Artificial.
Gerenciei iniciativas complexas de P&D e AI, atuando com AI, Produto e Dados em ambientes de alta complexidade.
Liderei equipes multidisciplinares, traduzindo problemas complexos de negócio em soluções tecnológicas, requisitos de produto, planos de execução e resultados m
Bradesco (Insurance) - Is the largest insurance company in Brazil. It has more than 40 thousand registered brokers who work in the areas of Automobile, Basic Insurance, Health, Capitalization, Life Insurance and Private Pension insurance.
Project planning and reporting for consultancy and PMO throughout project execution
Requirements gathering
Solution management involving different companies and
BBM Bank - Founded in 1858, it is the oldest financial group in Brazil. It is one of the largest investment banks in Brazil.
Development and maintenance of sensitive systems with high financial turnover (Open market) using .NET, VB and SqlServer
Project coordination in high pressure environment
• Responsible for the development and deployment of the NDF SWAP system
Project manager
Calandra Solutions
Jan 2003 - Jan 2005 (2 years)
Calandra Solutions - Brazilian company specialized in Governance and Management softwares powered by Technology.
• Requirements gathering, planning, control and execution of projects
• Managed the development and deployment of systems for different clients, such as: Aracruz, Vitória City Hall, Veracel, Anima mundi, among others.
Oi S.A. - Formerly known as Telemar, is the largest fixed telephone operator and the fourth mobile telephone operator in Brazil, being the third largest telecommunication company in Latin America.
Responsible for:
• Requirements gathering
• ETL, database modeling and BI
• Web development with Asp and SqlServer
• Product design (Designed the solution for mapping the Brazilian telephony network)
Education
Degrees, certifications, and relevant coursework
PM3
AI Product Specialist
Jun 2026
PM3
Product Management
Jan 2022
Scrum.org
PSM I
Apr 2019
Ibmec
Master of Business Administration - MBA, Project Management
2009 - 2010
Pontifícia Universidade Católica do Rio de Janeiro
IT, Computação
1995 - 2000
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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