At Grupo RBS, I build and maintain Power BI and Excel dashboards for Sales, Digital Product and Finance teams. I use SQL to explore data and support business teams' analytical requests.
I also apply generative AI to investigate changes in the numbers and automate report generation, cutting time spent on these workflows by 34%.
At Deezer, I tracked engagement and campaign ROI across five active B2B partnerships, and analyzed churn and linking rates to assess impact and identify opportunities to improve retention and LTV. I produced reports and presentations for internal leadership and external partners.
At NielsenIQ, I delivered market intelligence analyses for retail and pharmacy accounts, identifying competitive threats and revenue opportunities, and built automated Excel dashboards for sales and price trends. For my USP undergraduate thesis, I built a Python pipeline to analyze fan perceptions of the Newcastle United takeover, using Scrapy, pandas and LLM-based sentiment analysis.
