Willian Hollatz

Led the Market Intelligence team supporting nationwide B2G commercial decisions, linking market signals and internal metrics to guide strategy.
Built data pipelines and KPIs combining external market data with internal sales metrics to track market movement and client demand.
Partnered with executive leadership to identify business opportunities and improve market positioning through analysis and

Translated market research and competitive intelligence into analysis that connected data work with commercial priorities.
Produced executive reports and Power BI presentations that converted complex findings into commercial actions.
Monitored competitor pricing and market movements to generate insights that informed strategic planning and roadmap decisions.

Managed internal projects, supplier relationships, and market research to map target audiences and regional opportunities.
Built dashboards and automated reporting in Advanced Excel and Power BI to reduce manual data gathering and improve data accuracy.

Monitored inventory, managed operational costs, and developed management reports that established the foundation for the department's transition to a data-driven approach.

Supported Trade Marketing and Digital Marketing initiatives while integrating administrative, financial, and HR tasks to streamline daily agency operations.

Worked as SalesOps Analyst at Enjoy Trade.

Assisted in internal consulting and Training & Development programs.

Aug 2026