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Rocio Ruiz

@rocioruiz

Product Designer at ScrapAd, where I redesigned marketplace onboarding and helped support expansion to 45 countries and 6x revenue growth.

Spain
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At ScrapAd, I own end-to-end design across a global B2B marketplace, customer portal, and internal tools. I redesigned registration and verification with progressive onboarding, supporting expansion to 45 countries and contributing to 6x revenue growth.

I also led development of a scalable Design System across three products. Working with Product and Engineering, I turn complex logistics, finance, and commercial workflows into intuitive tools.

At Rizobacter, I owned product design for a crop-tracking platform serving more than 250 producers across 52,000+ hectares. I simplified onboarding into five steps and led traceability tools for identity preservation across 372 lots under government supervision.

My work has also included booking experiences, websites, and member platforms. At Growtur, I partnered with marketing on a hotel network's booking experience, contributing to a 13% increase in direct reservations; I use product discovery, research, and AI-assisted design workflows throughout my work.

Experience

Work history, roles, and key accomplishments

GR

UX/UI Designer

Growtur

Aug 2023 - Mar 2024 (7 months)

Independently managed end-to-end design projects, leading discovery, research, and design decisions. Led the redesign of an outdoor hospitality company's digital ecosystem and optimized booking experiences, driving a 13% increase in direct reservations.

RI

UX Designer & Digital Strategist

Rizobacter

Dec 2020 - Apr 2023 (2 years 4 months)

Owned end-to-end product design for a crop tracking platform serving 250+ producers across 52,000+ hectares. Redesigned the onboarding flow into a simplified 5-step model and led implementation of traceability tools to meet regulatory requirements.

AA

UX & Marketing Specialist

Aapresid

Sep 2018 - Nov 2020 (2 years 2 months)

Designed the online experience for the Aapresid Annual Congress, supporting a 9-day event with 300+ talks and 20,000 concurrent attendees. Redesigned the institutional website and led UX for a member platform.

Education

Degrees, certifications, and relevant coursework

IS

Interface School

AI for UXers, UX Design

Completed the AI for UXers certification in April 2026.

SH

Shift.r

Design System Pro, Design Systems

Completed the Design System Pro certification in May 2026.

FC

Figma Camp

Design System Specialist, Design Systems

Completed the Design System Specialist certification in February 2025.

IS

Interface School

Design Systems Course, Design Systems

Completed the Design Systems Course in April 2024.

National University of Rosario logoNR

National University of Rosario

Bachelor's Degree, Communication

2013 - 2018

Bachelor's Degree in Communication from the National University of Rosario, completed in 2018.

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