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Robert Wall

@robertwall

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I’m a Senior Copywriter & Content Strategist who turns SEO, AI, and testing into high-velocity growth narratives.

United States

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What I'm looking for

I’m looking to lead performance-driven content strategy—combining editorial craft, SEO, and AI workflows—to accelerate growth, deepen retention, and partner tightly with product and engineering for measurable outcomes.

I’m a 15-year Senior Content Leader in SaaS and global publishing, architecting performance-driven editorial systems rooted in A/B testing and conversion data. I leverage SEO, growth marketing, and AI workflows to maximize content velocity and impact across digital channels.

I led global content and growth operations for a high-scale fin-tech platform, driving the venture from initial launch to 8 million+ downloads and $84 million in total funding. I scaled product-led growth via precise life cycle marketing and on boarding optimization.

I partner directly with Product Development and Software Engineers to integrate content into the UX/UI, optimizing onboarding flows and in-app triggers that increase user activation. I govern global brand voice across TV, YouTube, and TikTok while hitting aggressive CPA and ROAS targets, and I build AI techstack-driven editorial workflows (Claude 3.5, GPT-4o, Perplexity, Midjourney) to accelerate output without sacrificing quality.

I also bring executive-grade narrative craft—having ghostwritten for global finance leaders and Fin-tech companies, and authored keynote addresses and strategic communications in high-stakes public and diplomatic environments. My goal is simple: transform content into a strategic engine for retention, authority, and sustained brand expansion.

Experience

Work history, roles, and key accomplishments

Director, Global Content

Glorify

Jan 2020 - Nov 2025 (5 years 10 months)

Led global content and growth operations for a high-scale fintech platform, growing from initial launch to 8M+ downloads and $84M in total funding. Directed SEO clustering and A/B testing with Mixpanel to optimize lifecycle retention, and partnered with product/engineering to integrate content into onboarding and UX triggers.

Content Strategy Growth Marketing SEO A B Testing Mixpanel

Head of Global Content

Ken Costa - UBS/Lazards International

Feb 2017 - Jan 2020 (2 years 11 months)

Directed global narrative and thought leadership for Ken Costa, advising heads of state, financial institutions, and global religious leaders. Authored executive speechwriting and ghostwriting, including keynote addresses and strategic communications tied to senior political and royal advisory roles.

Speechwriting ghostwriting Thought Leadership Strategic Communications Stakeholder Management Team Coordination

Director of Content Strategy

Alpha International & Leadership College

Jan 2014 - Dec 2017 (3 years 11 months)

Spearheaded global content architecture and brand positioning for Leadership College London, advancing it from a beta pilot to a fully accredited international leadership hub in under 24 months. Led an omnichannel content and marketing overhaul for accreditation and scaled enrollment across Europe, North America, and the Middle East.

Content Strategy Positioning Digital Content Strategy Strategic Partnerships

Strategic Advisor, Civic Lead

The City of London Livery Companies

Sep 2011 - Dec 2013 (2 years 3 months)

Directed senior advisory and strategic programming for the Office of the Lord Mayor of London and Livery Companies at Mansion House. Managed high-stakes diplomatic scheduling and civic narrative execution, coordinating responses and correspondence and orchestrating major public events involving heads of state and foreign dignitaries.

Strategic Advisory Civic Programming Orchestration Narrative Development

Education

Degrees, certifications, and relevant coursework

King's College London

Master's in Theology & Law, Theology & Law

2013 - 2015

Completed a Master’s in Theology & Law with languages, focused on complex text analysis, ethical frameworks, and persuasive argumentation. Trained in synthesizing dense material into clear, structured narratives with continued classical language study (Greek, Hebrew, Latin).

King's College London

Bachelor of Arts, Theology, Law & Philosophy

2007 - 2011

Completed a Bachelor of Arts focused on Theology, Law & Philosophy, emphasizing legal theory, critical thinking, and historical analysis. Included advanced study of classical languages (Greek, Hebrew, Latin) and textual interpretation.