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Barbara Isenberg

@barbaraisenberg

Head of Content at The Conference Board, reshaping enterprise content operations and growing webinar attendance 12% year over year.

United States

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At The Conference Board, I lead enterprise content strategy and operations, connecting research with executive experiences. I developed a new operating model for more than 100 annual webinars, which increased attendance 12% year over year.

I also evolved the CEO’s podcast into a platform for co-creating insights with members and prospective members, supporting member retention and onboarding. I design generative AI workflows for content production and post-production, and introduced content governance standards across the organization.

Before The Conference Board, I edited and led production of more than 120 nonfiction books at Callisto Media, including work on personal finance and economics. At Oxford Business Group, I restructured editorial and design frameworks to increase output by 30% without additional staff, and managed editorial production across international teams.

Experience

Work history, roles, and key accomplishments

Current

Managing Editor (Head of Content)

Current

The Conference Board

Aug 2022 - Present (4 years 2 months)

Lead enterprise content strategy and operations for a global B2B nonprofit business membership organization. Oversee a 9-person team, manage a $300K budget, and drive adoption of generative AI across content workflows.

Content Strategy Editorial Strategy Content Operations Content Governance Generative AI AI Content Workflows Webinars Podcasts Video Budget Management Cross functional Leadership Change Management Audience Engagement Lead Generation Conversion Data Analysis

Senior Managing Editor

Callisto Media

Mar 2019 - Jul 2022 (3 years 4 months)

Edited and led production of 120+ nonfiction books for a publishing startup. Promoted twice, from Editor to Senior Editor to Senior Managing Editor, and directed editorial operations across a high-volume portfolio.

Editing Content Development Book Publishing Team Leadership Freelance Management Fact Checking Writing Project Management

Managing Editor

Oxford Business Group

Feb 2008 - Dec 2018 (10 years 10 months)

Steered editorial and marketing production for a global publishing, research, and consultancy firm. Restructured editorial frameworks to increase output by 30% and managed a distributed team of 50+ writers and editors.

Editorial Management Content Strategy Project Management Team Leadership Copy Editing Print Production Economic Research Cross Cultural Communication