Robert Pjetri

Modernized legacy data environments into automated, revenue-driving systems by serving as the primary technical liaison between engineering and GTM teams. Drove 500% faster campaign speed-to-market by architecting and testing scalable API integrations that converted raw data into actionable pipeline opportunities.

Served as the final QA checkpoint for email, SMS, and segmentation to 10M+ subscribers, implementing a QA system that reduced user errors by 30% while maintaining compliance. Increased marketing operations throughput by 40% and introduced JIRA ticketing for promotions, reducing turnaround time by 35% and improving execution consistency.

Managed digital display campaigns for Garnier and other CPG brands, increasing sales revenue by 15% annually. Improved CTR by 10% while supporting 15% team sales growth.

Supported sales reps driving $8M in digital revenue by managing trafficking and KPI reporting. Coordinated with external agency partners and enterprise accounts to execute marketing campaigns, increasing campaign efficiency by 20% and reducing reporting turnaround from 5 to 3 days.

Supported B2B lead generation for a virtual data room product in the financial services M&A space. Helped run multiple concurrent campaigns generating 200+ qualified leads per month and improved conversion tracking accuracy by 30%.

Managed campaign execution, technical QA, and platform compliance for in-app commercial inventory reaching 140M monthly users. Reduced trafficking time by 30% and standardized QA across 3 global markets.

Partnered with sales leadership to manage pipeline forecasting, develop enterprise client proposals, and lead migration to an advanced ad-tech monetization architecture. Increased delivery efficiency by 40% and reduced trafficking time by 25%.

Delivered insights and reporting for ONESOURCE corporate tax software, managing funnel stages and ensuring data integrity in Eloqua and Salesforce. Enhanced lead tracking accuracy by 25% and reduced reporting lag by 40%.

Earned a B.A. in Media Studies from Hunter College.

Completed the HubSpot Revenue Operations certification.

Completed the Agentic AI Immersive program through the Harvard Data Science Initiative.

Completed the Full Stack Web Development certification program with Nucamp.