Robert Collins

I'm leading Bentley Motors' web ecosystem, shaping the platform roadmap and delivering best-in-class user experiences across digital channels.

I've launched Bentley's new global website, helping it become the fastest-performing OEM manufacturer website in the automotive sector. I also deliver priority-market websites, support localisation, and improved sustainable processes through automated translation models that reduced effort by over 50%.

I work closely with development teams, agency partners, business sponsors, board members, and regional directors to manage deployments, user testing, budgets, commercial risk, and legal compliance. My approach combines strategic vision with agile delivery, stakeholder communication, and a focus on protecting brand strategy.

Before Bentley, I spent more than eight years at Spark44 | Accenture Song supporting Jaguar & Land Rover digital platforms, progressing from Digital Account Manager to Account Director. I led digital account teams, migrated 28 Jaguar websites to a new code base, used AI and A/B testing to improve processes and decisions, and developed strong client partnerships.