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Dazz User

@dazzuser

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Product Owner at Logistics UK who revamped a B2B ecommerce checkout, increasing sales by 10 to 15%.

United Kingdom

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At Logistics UK, I revamped the Visualsoft B2B ecommerce website, using GA4 funnel and Hotjar drop-off data to redesign checkout and introduce abandoned basket recovery campaigns. The work increased sales by 10 to 15%.

I also rolled out a training booking site connecting WooCommerce with accessplanit LMS, TalentLMS, and Microsoft Dynamics 365 CRM. It enabled self-service course bookings, e-learning access, and certificate generation.

As Product Owner, I managed roadmaps, sprint planning, and backlogs with internal developers and agency partners. Earlier, as Web & Digital Marketing Coordinator, I built site features with HTML, CSS, JavaScript, and Kentico, and improved technical SEO audit scores by 15%.

Experience

Work history, roles, and key accomplishments

Product Owner

Logistics UK

May 2023 - Jun 2026 (3 years 1 month)

Led the overhaul of the membership website and delivered the revamp of the B2B ecommerce website on Visualsoft, driving a 10-15% sales increase. Rolled out the training booking site integrating WooCommerce with accessplanit LMS, TalentLMS, and Microsoft Dynamics 365 CRM.

Web & Digital Marketing Coordinator

Logistics UK

May 2021 - May 2023 (2 years)

Maintained day-to-day operations across websites, raising technical SEO audit scores by 15% through structured optimization and site performance fixes. Grew Logistics Magazine traffic to over 350,000 total page views across two years, lifting readership by 35%.

HTML CSS JavaScript Kentico SEO Analytics Content Restructuring Technical Optimization Performance Monitoring

Education

Degrees, certifications, and relevant coursework

St Gregory’s Catholic School

A Levels & AS Levels, General Studies

Completed A Levels and AS Levels in Computer Science, Mathematics, Physics, and Biology, along with 11 GCSEs grades A to C including Mathematics and English Language.