At Girls Inc. of Greater Atlanta, I increased email open rates from 23% to 45% through audience segmentation, deliverability optimization, and targeted Constant Contact campaigns. I also increased event ticket sales by 230% with budget-conscious Meta advertising.
I created integrated content with program leaders that drove year-over-year growth on Facebook and Instagram. I manage WordPress and SEO updates, fundraising and event campaigns, Greater Giving communications, and marketing intern onboarding.
Previously, I coordinated integrated campaigns at Areach and improved Mailchimp open rates from 14% to 34%. At Surgical Information Systems, I produced and hosted webinars and created web, blog, sales collateral, and internal communications.
