Roald le Roux

Manage paid media strategy across Google Ads and paid social accounts for U.S.-based clients across lead generation and ecommerce. Lead campaign planning, optimisation, reporting, and conversion tracking/attribution workflows using GA4, Google Tag Manager, and Looker Studio.

• Manage paid media strategy across Google Ads and paid social accounts for U.S.-based clients across lead generation and ecommerce.
• Lead campaign planning, account structure, bid strategy, audience targeting, budget allocation, reporting, and ongoing optimisation.
• Analyse performance trends across Search, Performance Max, Meta, LinkedIn, and Reddit, with a focus on commercial impact, conversi

• Co-founded a digital marketing business focused on paid acquisition and growth strategy for lead generation and ecommerce clients.
• Planned, launched, and managed Google Ads campaigns across industries including property, connectivity, education, and ecommerce.
• Led campaign strategy, conversion tracking, Google Tag Manager setup, Google Analytics, reporting, and ongoing optimisation.
• Helped

• Managed digital marketing work for a range of small and medium-sized businesses on both project and retainer basis.
• Created and implemented Google Ads, social media, ecommerce, and website strategies based on client goals.
• Built Wix and Shopify websites and supported broader digital marketing execution across paid media and analytics.
• Monitored campaign performance, website analytics, and

• Managed production logistics, editing, scripting, and camera operation across 50+ projects.
• Coordinated budgets, crews, timelines, and client requirements to deliver projects on time and within budget.

Managed production logistics, editing, scripting, and camera operation across 50+ projects. Coordinated budgets, crews, timelines, and client requirements to deliver projects on time and within budget.

• Shot and edited fashion related lifestyle shows and commercials.
• Managed a crew of 4 for one of the shows.

Managed the media library for two weeks as part of an internship program. Supported organisation of media assets within the production workflow.

Managed their media library for two weeks as part of an internship program.

Freelanced for MERZ DCA on numerous productions during my student years.

Freelanced on numerous productions as a camera operator, assistant editor, production assistant, and boom swinger. Supported day-to-day production needs during student years.

Worked as a boom swinger on a short film called "The Line", directed by Jaco Jansen.

Ultimate Google Ads Training 2021: Profit with Pay Per Click

Completed Ultimate Google Ads Training 2021: Profit with Pay Per Click.

This course was a comprehensive overview of what digital marketing is and at the same time gave me an in depth look at the different roles, tools and best practices within the industry as well as gain relevant experience from trained industry experts.

Completed a complete digital marketing course covering strategy and channels including social media, SEO, YouTube, email, Facebook marketing, and analytics.

Studied motion picture production at Tshwane University of Technology and graduated after 4 years. Some of my subjects included:
• Editing
• Producing
• Cinematography
• Script writing
• Directing