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Rizza Carla Ramos

@rizzacarlaramos

Head of Marketing at Threshold Network (tBTC), where I grew TVL 20% in six months by repositioning tBTC as a core BTCFi asset.

Spain

Message

At Threshold Network (tBTC), I drove 20% TVL growth after a rebrand by repositioning tBTC as a core BTCFi asset for institutional Bitcoin deployment. I own the marketing strategy, operating plan, and budget, and built institutional buyer content pillars and founder thought leadership placements.

At Kairon Labs, I built the marketing function from the ground up, recruited and developed the team, and repositioned the firm into the top 10 premium market makers. I directed inbound demand across SEO, content, paid media, and ABM, achieving the number one Google ranking for category-defining keywords.

At UBX, I delivered a 5x revenue lift and cut CAC by 80% on the lending platform. Across my work in fintech, open banking, and crypto, I ground marketing decisions in business metrics and focus on high-trust financial services and consumer technology products.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Threshold Network

Apr 2025 - Present (1 year 7 months)

Drove 20% TVL growth post-rebrand through a category repositioning campaign. Owns marketing strategy, operating plan, and budget for a Bitcoin-only network, managing vendor relationships and customer segmentation.

Marketing Strategy Budget Management Customer Segmentation Content Marketing PR Paid Media Partnerships Events Creator Programs Incremental Testing Cohort Analysis

Growth Marketing Lead

Brava Finance

Jan 2025 - Apr 2025 (3 months)

Defined go-to-market strategy for an institutional stablecoin and RWA yield platform. Set up cohort analysis and increased site user growth by 1,000% on a USD 1k Google Ads budget at a $0.30 CPC.

Go To Market Strategy Cohort Analysis Google Ads Performance Marketing MarTech Tracking Stack

Chief Marketing Officer (CMO)

Kairon Labs

Dec 2022 - Dec 2024 (2 years)

Built the marketing function from the ground up, reporting to founders, with a $400K annual budget. Repositioned Kairon Labs into the top 10 premium market makers by CoinGecko and directed the inbound demand engine.

Marketing Strategy Team Building Budget Management SEO Content Marketing Paid Media ABM Inbound Marketing

Performance Marketing Manager

Brankas

Jul 2022 - Dec 2022 (5 months)

Led performance marketing across six ASEAN markets for an Open Finance and Open Banking API platform. Managed $100K annual ad spend, ran paid search on Google Ads, and implemented lifecycle and retention programs.

Performance Marketing Google Ads Paid Search Lifecycle Marketing Retention Marketing Budget Management

Venture Marketing Manager

UBX

Jan 2022 - Jun 2022 (5 months)

Led marketing for SeekCap, the #1 digital lending marketplace in its APAC market, with 48,000+ registered MSMEs and over USD 60 million in processed business loans. Coordinated brand, demand, and product marketing across the venture portfolio.

Marketing Strategy Product Marketing Brand Marketing Demand Generation Cohort Analysis OKRs Budget Planning

Digital Media Manager

UBX

Nov 2020 - Jan 2022 (1 year 2 months)

Delivered a 5x revenue lift, 2x MQL growth, and 3x site traffic across the FinTech, blockchain, and SaaS portfolio. Cut CAC by 80% with a payback period of under 6 months on the UBX lending platform.

Digital Media Performance Marketing Funnel Optimization Marketing Automation OKRs Budget Planning Profit Analysis