Riya Kadam
@riyakadam
Performance Marketing Specialist driving B2B pipeline growth with paid media, CRO, and marketing automation.
IndiaWhat I'm looking for
I’m a Performance Marketing Specialist with 4+ years driving B2B pipeline growth through paid media across Google Ads, Meta Ads, and LinkedIn Ads. I manage Rs. 3L+ monthly budgets end-to-end, improving ROAS, reducing CPL, and generating MQLs with a structured, test-and-learn approach.
In my current role, I rebuilt campaign architecture and segmentation from scratch to achieve 2.5x ROAS and significantly lower CPL. I generate 900+ MQLs per month by integrating paid media with Zoho CRM, Mailchimp email sequences, and WhatsApp automation, while designing creatives and landing page tests in Canva that improved conversion rate by 40% over 3 months.
I also own measurement and optimization deeply—implementing GA4 and GTM from scratch, building UTM frameworks, and creating attribution dashboards to replace manual guesswork. Previously, I led SEO for Lenovo India and managed Amazon DSP campaigns, automating reporting with Excel/scripting (80% less manual effort) and building Power BI dashboards to support performance reviews and stakeholder decisions.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
Motwane Manufacturing Co. Pvt. Ltd.
Jun 2025 - Present (1 year)
Owned end-to-end paid media strategy across Google Ads, Meta Ads, and LinkedIn Ads with Rs. 3L+ monthly budget autonomy, achieving 2.5x ROAS and significantly reducing CPL through rebuilt campaign architecture and segmentation. Generated 900+ MQLs per month and improved conversion rate by 40% via creative/landing-page A/B testing and full-funnel automation using Zoho CRM, Mailchimp, and WhatsApp w
SEO & Amazon Ads Specialist
eClerx
Jul 2022 - May 2025 (2 years 10 months)
Led SEO for Lenovo India by executing keyword research, on-page optimisation, and technical SEO improvements, increasing visibility for high-intent product queries. Managed Amazon DSP campaigns and automated reporting workflows with Excel and scripting, cutting manual effort by 80% and saving 10+ hours per week while building Power BI dashboards for KPI reviews.
Education
Degrees, certifications, and relevant coursework
A.C. Patil College of Engineering
Bachelor of Technology, Electrical Engineering
2017 - 2021
Completed a Bachelor of Technology in Electrical Engineering from A.C. Patil College of Engineering (2017–2021).
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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