Open to opportunities

Riya Chawla

@riyachawla

Results-driven PR & Influencer Marketing Lead with 4+ years of experience driving high-impact campaigns across beauty, fashion, hospitality, lifestyle

India

Message

What I'm looking for

I’m looking for a role where I can own influencer marketing and PR strategy end-to-end—building creator ecosystems, driving ROI, and leading teams to deliver high-impact campaigns and experiential brand moments with strong digital alignment.

I’m a results-driven PR & Influencer Marketing Lead with 4+ years of experience delivering high-impact campaigns across beauty, fashion, hospitality, lifestyle, and entertainment brands. I specialize in building creator ecosystems and executing ROI-led influencer campaigns that stay tightly aligned to brand goals.

At Nidhi & Mihir PR Consultancy, I lead influencer marketing and PR strategy for multiple brands, handling end-to-end planning and on-ground execution. I’ve driven rapid growth with 2 promotions within 2+ years by independently managing large-scale brand events, launches, and experiential campaigns, while ensuring measurable outcomes.

I also bring strong leadership and stakeholder management—running client communication, managing and mentoring teams, and protecting brand reputation through solution-oriented crisis communication. I oversee brand social media strategy and align PR efforts with digital growth, turning campaigns into consistent performance.

Experience

Work history, roles, and key accomplishments

Current

Team Lead / Senior Manager

Current

Nidhi & Mihir PR Consultancy

Oct 2023 - Present (2 years 8 months)

Led influencer marketing and PR strategy across beauty, fashion, hospitality, and lifestyle brands, delivering end-to-end campaigns with measurable ROI alignment. Built creator networks, managed large-scale launches and experiential events, and protected brand reputation through solution-oriented crisis communications.

Influencer Marketing PR Strategy Creator Management Campaign Planning ROI Reporting Event Planning Crisis Communications Social Media Strategy

Brand Manager

Label Arshi Singhal

Oct 2022 - Feb 2023 (4 months)

Managed brand events including store launches and fashion showcases by coordinating celebrities and influencers for fashion show and brand ambassador initiatives. Collaborated with in-house designers and PR teams to align deliverables and marketing activities with brand goals.

Brand & Events Celebrity & Influencer Coordination Fashion Show Execution Brand Partnerships Stakeholder Management

Social Media Strategist

Zap Creatives & Haeraz

Feb 2022 - Sep 2022 (7 months)

Planned and executed social media content calendars aligned to brand strategy, collaborating with design teams on visual storytelling. Supported client communication by translating requirements into actionable strategies that contributed to consistent digital brand growth.

Social Media Strategy Visual Storytelling Client Communication Campaign Execution Collaboration With Designers Branded Growth