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Prerna Brijwasi

@prernabrijwasi

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Creative strategist specializing in influencer marketing and campaign execution.

India

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What I'm looking for

I seek roles where I can lead influencer and social campaigns end-to-end, collaborate cross-functionally, and scale creator-led growth in a creative, fast-paced environment.

I am a creative strategist and influencer marketer with hands-on experience managing end-to-end influencer campaigns for national and international brands. I have led campaign planning, creator sourcing, scripting support, budgeting, approvals, and final content delivery across diverse categories.

At Monk-E in Mumbai I currently serve as Senior Client Servicing Executive, managing campaigns for clients including Estée Lauder, Clinique, The Ordinary, Hindustan Unilever, Amazon, and more. I have built and activated large creator networks—200+ micro-influencers for Bergner India and 100+ creators for Parag Milk Foods—and executed regional, festive, and digital activations.

My background includes roles at Django Digital, Sakal Media Group, SSIGMA Private Limited, and campus ambassadorship at MyCaptain, where I developed advertising content, ad scripts, and social media strategies that improved engagement and brand recall. I hold an MA in Social Media & Digital Communication from the University of Westminster and a BMM in Digital Communications & Media from Usha Pravin Gandhi College.

I create authentic brand storytelling and influencer-first creative, with a personal creator presence on Instagram and volunteer experience in community organizations. I bring strategic thinking, strong collaboration, and practical campaign execution to help brands scale influence and audience engagement.

Experience

Work history, roles, and key accomplishments

Current

Senior Client Servicing Exec

Current

Monk-E

Jun 2025 - Present (9 months)

Managed end-to-end influencer marketing campaigns for brands including Estée Lauder, The Ordinary, Amazon, Hindustan Unilever and others; led influencer identification, budgeting, briefing, approvals and final delivery to meet campaign KPIs.

Influencer Marketing Campaign Management Budgeting Briefings Client Servicing

Influencer Strategist

Django Digital

Oct 2024 - Jan 2025 (3 months)

Led regional and festive influencer activations for brands such as Nilons, Society Tea and Bergner India, building and activating a 200+ mom micro-influencer network and executing creator campaigns for Teddyy Diapers.

Campaign Execution Creator Management

Ad Sales Team Member

Sakal Media Group

Oct 2021 - Nov 2021 (1 month)

Wrote ad scripts and promotional content for clients like Ranka Jewellers and Vega Helmets, and contributed to advertising strategies to improve audience engagement and brand recall.

Advertising Strategy Client Coordination Audience Engagement

Content Writer

SSIGMA Private Limited

Sep 2021 - Oct 2021 (1 month)

Created brand-focused social media content to enhance digital presence for clients, producing copy aligned with brand voice and campaign goals.

Social Media Content Copywriting Brand Voice Content Strategy Post Planning Creative Writing

Campus Ambassador

MyCaptain

Mar 2021 - Aug 2021 (5 months)

Represented MyCaptain at Usha Pravin Gandhi College, managing social media marketing, sales outreach and external collaborations to drive campus engagement.

Campus Marketing Social Media Marketing Sales Outreach Event Coordination Partnership Development

Education

Degrees, certifications, and relevant coursework

University of Westminster

Master of Arts, Social Media & Digital Communication

Completed an MA in Social Media & Digital Communication at the University of Westminster, focusing on digital communication strategies and social media practice.

Usha Pravin Gandhi College (Mumbai University)

Bachelor of Mass Media, Digital Communications & Media

Activities and societies: Campus Ambassador for MyCaptain; UPG Literature Festival security department member; volunteer at Samta Blood Bank and Pani Foundation.

Completed a Bachelor of Mass Media in Digital Communications & Media at Usha Pravin Gandhi College under Mumbai University, covering digital media, communications, and related practical skills.