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Divya Anbumani

@divyaanbumani

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Influencer Marketing Specialist driving creator collaborations, affiliate/UGC campaigns, and measurable brand growth.

India

Message

What I'm looking for

I’m looking for an Influencer Marketing role where I can lead creator collaborations, UGC and affiliate campaigns, support social media growth, and deliver performance reporting that helps brands scale across Pan India.

I’m a results-driven Influencer Marketing Specialist with hands-on experience managing creator collaborations, affiliate & barter partnerships, and UGC campaigns across beauty, lifestyle, and home appliance brands.

In my recent roles, I’ve coordinated influencer campaigns from content approvals to performance tracking, partnering with 100+ lifestyle influencers across Pan India. I’ve also managed review campaigns with 300+ UGC and skincare creators, supporting audience engagement and brand awareness.

Beyond execution, I strengthen strategy and outcomes by tracking campaign KPIs and delivering performance reports, while my prior experience as an Influencer Talent Manager involved end-to-end hiring for creative, marketing, and digital roles. I bring a strong bias for measurable results, clear coordination, and creator-aligned content.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Specialist

Current

Libra Appliances Pvt Ltd

Feb 2026 - Present (3 months)

Manage influencer collaborations and creator campaigns for home appliance products, coordinating content approvals and end-to-end execution. Drive affiliate/Barter collaborations with 100+ lifestyle influencers across Pan India and track campaign performance for continuous optimization.

Influencer Marketing Influencer Collaboration Affiliate Marketing Barter Collaborations Performance Tracking Brand Awareness

Social Media Executive

Mirabelle Korea Cosmetics

Nov 2025 - Jan 2026 (2 months)

Planned and executed daily social media content for beauty and skincare, creating engaging posts aligned with brand goals. Ran review campaigns with 300+ UGC and skincare creators across Pan India and supported audience engagement and influencer coordination.

Social Media Management Content Strategy Content Creation Beauty & Skincare Content Audience Engagement performance reporting

Influencer Agent

Katha Ignite

Aug 2025 - Oct 2025 (2 months)

Sourced and shortlisted influencers aligned to campaign objectives and prepared partnership proposals. Maintained influencer communications, supported campaign planning/execution, and compiled performance insights for reporting.

Campaign Coordination Performance Insights Reporting

Influencer Marketing Specialist

Collabx

Jan 2023 - Jul 2025 (2 years 6 months)

Managed brand social media presence with consistent content planning and posting tailored to brand tone and marketing goals. Coordinated influencer partnerships, supported negotiations and content delivery follow-ups, and reported campaign KPIs and performance.

Influencer Marketing Social Media Management Content Strategy Creator Partnerships Negotiation KPI Tracking performance reporting Campaign Execution

Influencer Talent Manager

DRIM

Dec 2021 - Nov 2023 (1 year 11 months)

Handled end-to-end hiring for creative, marketing, and digital roles, sourcing and shortlisting candidates via social and professional platforms. Partnered with internal teams to define hiring needs and streamline onboarding processes.

Talent Acquisition Candidate Sourcing Shortlisting Stakeholder Management Onboarding coordination Social Recruiting Professional Networking Recruitment Reporting