Open to opportunities

Preeti Panjwani

@preetipanjwani

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Influencer marketing and content strategy leader crafting brand campaigns and IPs with measurable impact.

India

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What I'm looking for

I’m looking to lead influencer marketing and content strategy for brands—building IPs, scripts, and on-ground activations that translate culture into measurable results while partnering closely with creators and production teams.

I’m a creative, curious influencer marketing and content strategy professional—“fueled by creativity, always hungry for new learnings.” I build campaigns from the ground up, using ideation, creator partnerships, and sharp brand-aligned storytelling to make every concept feel native.

As a “Group Head: Brand Solutions” at Voxxy Media, I led contact and strategy work across influencer concepts, campaign decks, and scripting—translating brand tone into influencer scripts, IPs, and actionable influencer concepts for partners like Cleartrip, Diageo, and Turtlemint.

At Mediaworks and Everymedia Technologies, I owned end-to-end influencer marketing strategies, meme seeding, and influencer executions—covering influencer associations, brand collabs, and in-film integrations. I also managed talent onboarding and shoot execution, and I executed large-scale influencer campaigns and on-ground activations (including Lollapalooza and influencer brunches).

Earlier in my career at Digi Osmosis, I strategized and executed influencer marketing campaigns, social media editorials, and meme marketing strategies for Amazon Prime Video, while drafting press releases and handling the company’s social media pages. Across roles, I’ve consistently combined strategic thinking, effective communication, and adaptability to deliver work that performs—and feels right.

Experience

Work history, roles, and key accomplishments

Group Head: Brand Solutions

Voxxy Media

May 2025 - Jul 2025 (2 months)

Led influencer marketing and content work including campaign decks, IPs, influencer concepts, and scripts for client brands.

Campaign Deck Creation Influencer Concepts Influencer Marketing Content Strategy

Contact Manager

Mediaworks

Jan 2024 - Feb 2025 (1 year 1 month)

Developed strategy decks and executed influencer marketing campaigns, including ideating IPs, influencer associations, and brand collaborations with in-film integrations.

Strategic Decks Influencer Marketing In Film Integrations Influencer Scriptwriting Shoot Execution Meme Marketing

Junior Manager - Influencer Marketing

Everymedia Technologies Pvt Limited

Feb 2023 - Aug 2023 (6 months)

Designed and delivered end-to-end influencer marketing strategies and meme seeding for multiple brand and entertainment projects, while managing and training a team.

Influencer Marketing Strategy Team Leadership Training

Senior Executive - Influencer Marketing

Digi Osmosis

Jul 2020 - Sep 2022 (2 years 2 months)

Strategized and executed influencer marketing campaigns and social media/editorial and meme marketing strategies for Amazon Prime Video titles, including managing regional projects.

Influencer Marketing Social Media Editorials Meme Marketing Press Release Writing Social Media Management Copywriting Online Community Management PR

Public Relations Intern

Mullen Lowe Lintas Group

Feb 2020 - May 2020 (3 months)

Supported PR and campaign work including ideation, media mapping and tracking, and creation/documentation of product notes and press releases, along with influencer activations.

PR Ad Film Production Support

Public Relations Intern

Connekting Dots PR

Aug 2019 - Sep 2019 (1 month)

Engaged with hospitality, lifestyle, and entertainment clients, contributing to media mapping, platform discovery, and ideation along with event attendance.

Client Engagement PR Influencer Creation And Ideation

Editorial Intern

The Pioneer

May 2018 - Jun 2018 (1 month)

Contributed to newspaper content through copywriting and interviews, and supported translation of press releases from Hindi to English.

Copywriting Interviewing Content Writing Translation Editorial work

Content Writing Intern

Business Of Cinema

Jun 2017 - Jul 2017 (1 month)

Worked as a content writing intern with a focus on public relations activities and content/communication support.

Content Writing Public Relations

Education

Degrees, certifications, and relevant coursework

Jai Hind College, Mumbai

Bachelor of Mass Media, Mass Media

2016 -

Activities and societies: Designed and executed influencer marketing strategies and meme seeding for projects like Jee Karda, Sweet Kaaram Koffee, Balagam, Chatrapthi, and OMG 2; led and trained a team; conceptualized and executed initiatives.

Pursued a Bachelor’s of Mass Media at Jai Hind College, leading end-to-end influencer marketing and meme seeding projects for multiple campaigns. Conceptualized initiatives and managed team work and client collaborations as part of student projects.