Open to opportunities

Khushboo Anand

@khushbooanand

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Marketing leader specializing in influencer-driven growth, social media strategy, and franchise marketing.

India

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What I'm looking for

I seek a marketing role where I can lead influencer and social strategies, scale brand visibility, drive measurable growth, and mentor teams in a collaborative, growth-focused company.

I am a marketing professional with hands-on experience across influencer marketing, social media management, franchise marketing and operations. I have led teams and campaigns for over 70 brands, managed large-scale influencer rosters, and driven measurable growth in engagement, visibility and revenue across Instagram, LinkedIn, YouTube and paid channels.

My background includes roles from social media manager to Head of Operations and Marketing Manager, where I implemented targeted campaigns, collaborated with franchise owners, and improved KPIs—such as boosting engagement by 50%, increasing brand awareness by ~20%, and producing consistent weekly reach and website traffic gains. I hold a Bachelor in Journalism and Mass Communication and a certification in Digital Marketing from Digiperform.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Xero Degrees

Jun 2024 - Oct 2024 (4 months)

Oversaw franchise sales operations and managed marketing strategies across Instagram, LinkedIn and YouTube, driving revenue growth and expanding brand reach through targeted social campaigns.

Franchise Sales Social Media Marketing Campaign Management Content Creation Instagram LinkedIn YouTube Brand Strategy

Head of Operations

Inboom

Aug 2023 - Jun 2024 (10 months)

Led operations including new business generation, account planning and client relationship management for clients such as Burgrill and Sardarji Bakhsh, improving campaign delivery and revenue outcomes.

Operations Management Business Development Account Planning Client Management Campaign Strategy Revenue Growth

Influencer Marketing Team Lead

Freeskout

Jun 2022 - Aug 2023 (1 year 2 months)

Led influencer marketing for 70+ brands, managing barter campaigns involving ~20,000 influencers and supervising a team of 8 to drive average engagement rates ~5% above industry standards and generate revenue.

Influencer Marketing Campaign Management Team Leadership Content Strategy Performance Analysis Barter Campaigns

Social Media Manager

5PM Minds

Dec 2021 - Feb 2022 (2 months)

Managed social presence for a clothing brand, increasing platform engagement by 50% and boosting brand visibility 20% through targeted ads and influencer partnerships.

Social Media Management Paid Advertising Influencer Partnerships Analytics

Social Media Manager

Pehchan Street School

Jul 2020 - Oct 2020 (3 months)

Developed content calendar and ran ads, achieving consistent presence with weekly impressions >100,000, a 75% increase in website traffic and 30% rise in online donations.

Content Planning Facebook Ads Instagram Ads Community Management Analytics Scheduling

Event Manager

So Delhi

Jan 2018 - Jan 2020 (2 years)

Volunteered on events including Horn OK Please and Boho Bazaar, collaborating with partners to execute marketing partnerships that increased event brand visibility by ~20%.

Event Management Partnership Development Volunteer Management