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RIVU CHAWLA

@rivuchawla

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Senior product leader driving growth through e-commerce strategy, UX, and martech.

India

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What I'm looking for

I’m looking for a product leadership role where I can own strategy and execution end-to-end—build growth-driving journeys, partner with engineering and data, and use experimentation + martech to deliver measurable revenue and customer outcomes.

I’m a Senior Product Manager with 8 Years across RPSG Ventures (consumer tech), Cars24 Arabia (UAE & KSA), and Accenture Strategy. I build products end-to-end—turning strategy into execution, and execution into measurable growth.

At RPSG Ventures, I spearheaded LSG app development and now drive a multi-league superapp across LSG, DSG & Manchester County. I also built and led The Gift Studio from ground zero to market as Product Head (Ind & Middle East), lifting online sales growth from 2% to 38% of total revenue in 2 years.

I strengthen products with data, experimentation, and full-stack delivery. I engineered a Group Leadership Conference app using React/Node/Supabase with Claude AI assistance, launched UAE market entry plans, improved conversion and funnels (e.g., Search to ATC by 32%, Home->PLP by 20%, app open->order by 30%), and integrated MoEngage, Appsflyer, Mixpanel to boost campaign metrics (CTR, CPI, CAC).

Previously at Cars24 Arabia, I spearheaded the UAE & KSA launch—scaling to 40K unique monthly visitors and AED 2M monthly GMV. I improved conversion levels by 4X and customer NPS by 6.5X, while delivering product initiatives like 0DP checkout journeys, car trade, and multi-channel acquisition campaigns that achieved >16% CTR. I enjoy partnering across growth, operations, and engineering to make customer journeys simpler—and outcomes stronger.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager

Current

RPSG Ventures

Oct 2023 - Present (2 years 8 months)

Built The Gift Studio B2C/B2B brand from zero to market, increasing online sales to 38% of total revenue from 2% in 2 years. Led LSG/DSG multi-league superapp and retail initiatives, delivering 11% incremental orders in 3 months plus material funnel lift (32% Search-to-ATC, 30% App Open-to-Order).

Product Strategy React Supabase ONDC Growth Analytics

Senior Product Manager

Cars24 Arabia

Sep 2021 - Dec 2022 (1 year 3 months)

Spearheaded UAE & KSA launch, scaling to 40K unique monthly visitors and AED 2M monthly GMV. Drove conversion 4X and customer NPS 6.5X through product and growth interventions including 0DP checkout, car trade, and cross-channel CRM—achieving 16%+ CTR for 6M+ dropped-off users.

Product Management Conversion Rate Optimization (CRO)Funnel Analytics

Associate Consultant (Strategy)

Accenture Strategy

Aug 2019 - Sep 2021 (2 years 1 month)

Developed an INR 200Cr e-commerce roadmap for FY22 across category/platform expansion, JBP visibility investments, and strategic partnerships to drive 100% growth. Built 50+ performance marketing ad campaigns (Google/Meta) and delivered INR 40Cr cost reduction through apparel sourcing model redesign.

Strategy Consulting E Commerce Growth Roadmapping Performance Marketing Campaign Analytics Stakeholder Management Business Transformation

Product Strategy Intern

PayPal

Apr 2018 - Jun 2018 (2 months)

Created GTM strategy and a merchant engagement playbook for large and SMB merchants, including drop-shipper engagement across business life cycles. Identified a $4B cross-border trade opportunity across six industries to inform PayPal India product strategy.

Product Strategy Market Research Competitive Analysis Playbook Development

Business Associate

Axtria Inc.

Jul 2015 - Jun 2017 (1 year 11 months)

Designed multi-channel marketing strategy for a $1B pharma brand, improving ROI by 5% (6% YoY) and supporting physician promotion via 10 speaker programs. Built predictive models to optimize promotion budget for 2 products across 5 channels and improved planning for a €40B client.

Marketing Analytics Multi channel Marketing predictive modeling ROI Optimization Speaker Program Management

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Calcutta

Master of Business Administration, Business Administration

Grade: 6.62/9

Activities and societies: CAT 99.60 percentile; co-authored 'Regulatory Framework of Cryptocurrencies' (9/9) under MBA Chair (Jun–Sep 2018); cleared CFA Level I; Google Analytics & Digital Garage certified.

Earned an MBA from IIM Calcutta, scoring 6.62/9. Completed degree in 2019.