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Pratik Parmar

@pratikparmar

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Product leader driving revenue growth through data-driven product strategy and agile delivery.

India

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What I'm looking for

I seek senior product roles where I can lead cross-functional teams, drive data-informed strategy, scale revenue, and improve customer experience in an agile environment.

I am a results-driven product leader with 16+ years of experience across product ownership, product management, and business analysis in real estate, e-commerce, and software development. I specialize in driving end-to-end product lifecycles, translating business needs into technical requirements, and delivering customer-centric solutions.

I have led large-scale initiatives including scaling lead management to 200,000+ leads/month, directing ERP migrations, launching WooCommerce platforms, and improving Core Web Vitals from 35 to 90+, which drove measurable improvements in conversion and revenue. I champion Agile practices (SAFe, Scrum, Kanban), backlog management, API integrations, CRM platforms, and data-driven decision-making.

I collaborate with cross-functional teams to accelerate delivery, optimize operations, and influence senior leadership through actionable insights and dashboards. I focus on driving ROI, reducing costs (e.g., halving CPQL), and building high-performance teams to deliver impactful product outcomes.

Experience

Work history, roles, and key accomplishments

Deputy General Manager

Sobha Limited

Jun 2024 - Mar 2025 (9 months)

Oversaw product strategy and cross-functional delivery to scale lead management to 200,000+ leads/month, drove a 300% quarterly revenue increase via Salesforce optimizations, and led ERP migration to improve operational efficiency and data accuracy.

Product Strategy Salesforce Lead Management Data Analytics

Assistant General Manager

Sobha Limited

Jul 2021 - Jun 2024 (2 years 11 months)

Led a cross-functional agile team to double lead generation and improve marketing ROI by 30% through MarTech integrations, CAPI implementations, and Core Web Vitals improvements from 35 to 90+.

Martech CAPI (Google Meta)WebEngage Salesforce Agile Data Visualization

Business Consultant

Independent Consultant

Jun 2008 - Jun 2021 (13 years)

Founded a technology consulting practice delivering CRM platforms, payment gateway integrations, scalable e-commerce and inventory systems, and process improvements that improved client workflows and delivery timelines.

Product Strategy CRM Payment Gateways API Integration Business Process Improvement Client Relations