Looking for a job

Ritesh Saini

@riteshsaini

Performance marketing manager at Photzy who ran Meta campaigns driving ~$2M in ad-attributed revenue and built a quiz funnel that still drives sales.

India

Message

What I'm looking for

I like working in small, fast teams where one person can own something impactful and see it through. I enjoy the full cycle: understanding what people need, building a system around it, reaching the right audience, and using data to optimize.

At Photzy, I ran marketing end-to-end for a photography education brand, working as its core marketing person across content, email, paid social, and funnels. I wrote educational blog posts and sales content designed to teach photographers something real while driving product sales.

I managed Photzy’s email program, including editorial planning and broadcasts to a list of 150,000+ subscribers. I also managed Meta advertising end-to-end; in the most recent three years of those campaigns, they drove around $2M in ad-attributed revenue and 475,000+ email signups.

I built the Photography Killers quiz funnel to identify photographers’ biggest struggles and route them to relevant products. It added 50,000+ subscribers ahead of a major launch and continues to drive sales, and I applied similar lead-generation frameworks for sister brand CrochetIdeas.

Before Photzy, I wrote and edited photography content at Light Stalking and worked as a freelance writer, photographer, and photo editor. I’m equally at ease with data and copy, and I enjoy turning real audience insights into useful content and systems I can optimize.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Photzy PTY LTD

Sep 2016 - May 2026 (9 years 8 months)

Photzy is an online photography school – with 200,000+ students across 180+ countries – focused on simple, practical photography education.

As Photzy's core marketing person, I owned the full marketing responsibilities for the brand – across content, email, paid social, and the funnels connecting them. For nearly a decade I worked as effectively a one-person growth-and-content team for a small, f

Business Development Manager

Argo Solar Private Limited

Aug 2015 - Aug 2016 (1 year)

• Established the company's business development presence in a new market (Pune), prospecting industries and commercial businesses for solar rooftop opportunities.
• Managed the full B2B sales cycle – initial outreach, on-site technical surveys of electrical load and rooftop feasibility, quotation, and follow-up – for high-value, long-lead solar installations.

Freelance Writer, Photographer and Photo Editor

Upwork Freelancer

Jan 2013 - Aug 2015 (2 years 7 months)

• Ghost-write photography articles
• Photography assignments
• Client based photo editing

Writer and Assistant Editor

Light Stalking

Nov 2013 - Apr 2015 (1 year 5 months)

• Edit submitted articles
• Research and write articles on photography related topics
• Curate and schedule the content on LightStalking.com
• Manage social media channels for better engagement and higher traffic to the site
• Prepare the weekly newsletter with new content

Tools:
Google Analytics, Wordpress, Adobe Photoshop, KompoZer(HTML Editor)

Teaching Assistant

Indian Institute of Technology, Bombay

Aug 2010 - Apr 2012 (1 year 8 months)

• Assisted Professors with laboratory demonstrations for the subjects 'Energy Systems Laboratory' and 'Non Conventional Energy System Flag'
• Helped students improve their subject knowledge by rendering specialized assistance in their coursework

Intern

Bharat Forge Limited

Jun 2008 - Dec 2008 (6 months)

• Comprehensive study of the Environmental Management Systems (EMS), environmental legislation, and the ISO 14001 standards
• Recognize and propose changes to the standard aspect-impact assessment
• Identify environmental laws applicable to Bharat Forge Limited
• Conduct an emission analysis of potential CDM projects by identifying ongoing and prospective CDM projects at Bharat Forge Limited and

Education

Degrees, certifications, and relevant coursework

Indian Institute of Technology, Bombay

Master of Technology, Energy Systems Engineering

2010 - 2012

• Designed and fabricated a mobile pedal powered water filtration device that purifies water through membrane filtration (Dept. of Energy Science and Engg., IIT Bombay)
• Conducted comparative studies on the role of water vapour in various climate processes and its level in comparison to other greenhouse gases (Dept. of Energy Science and Engg., IIT, Bombay)

Birla Institute of Technology and Science, Pilani

Bachelor of Engineering (Hons.), Mechanical Engineering

2005 - 2009

• Researched, designed and implemented waste management practices to reduce, reuse and recycle waste produced at BITS Pilani, Goa campus.
• Designed a pick-and-place robotic arm and a line-follower robot that form coherent parts of a Flexible Manufacturing System (Dept. of Mechanical Engg.)