I planned and executed a locality-targeted Meta Ads campaign for an offline retail business, focused on brand awareness and lead generation. I tracked CTR, CPC, CPM, and CPL to evaluate campaign efficiency and optimise ad spend.
For EzySolar Solutions, I developed a brand positioning strategy and built the company website using AI-powered tools. I also executed sustainability-focused awareness campaigns to communicate the brand's renewable energy value proposition.
I conceived a 14-day festive engagement campaign and monitored daily performance data, making real-time adjustments to content format and posting schedule. On a separate personal blog project, I built an automated GetResponse email workflow with audience segmentation and engagement tracking.
My work spans performance marketing, PPC campaign management, conversion tracking, and marketing funnel analysis. I'm developing my marketing data analysis skills, including regression analysis, RFM modelling, and SQL.
