Open to opportunities

Ritesh Kotian

@riteshkotian

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B2B marketing professional with expertise in demand generation and strategy.

India

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What I'm looking for

I seek a dynamic role that fosters innovation and allows for impactful marketing strategies.

With seven years of global experience in B2B marketing, I have honed my skills in SaaS, ad tech, and technology consulting, focusing on scaling revenue across diverse markets including Asia, the US, the UK, Canada, and Europe. My proficiency in marketing methodologies encompasses lead generation, campaign management, and social media strategy, enabling me to drive significant engagement and brand visibility.

In my recent role as a Growth Marketing Associate at Axelerant Technologies, I established product strategies that led to an 80% engagement rate for our tech-focused podcast. My tenure as Global Marketing Manager at Toddle App saw me generate over 10,000 registrations for flagship events, achieving a remarkable 100% increase. I am passionate about leveraging data-driven insights to optimize marketing efforts and enhance customer experiences.

Experience

Work history, roles, and key accomplishments

Growth Marketing Associate

Axelerant Technologies

Oct 2023 - Sep 2024 (11 months)

Established product strategy and roadmap for delivery engagement models. Drove an 80% engagement rate for podcasts targeting tech leaders in the US, UK, and EU, and achieved a 25% increase in engagement and brand visibility for thought leadership.

GTM Strategy Podcast Production Campaign Management Social Media Strategy Event Marketing

Global Marketing Manager

Toddle App

Oct 2022 - May 2023 (7 months)

Drove online event marketing and demand generation for content marketing events, generating over 10,000 registrations for flagship EdTech events and achieving a 10x increase in audience through automated outreach.

Demand Generation Event Marketing Campaign Management Lead Generation Social Media Strategy

Product Marketing - Senior Associate

Zilingo Global

Feb 2020 - Aug 2022 (2 years 6 months)

Led GTM strategy, significantly increasing marketing's contribution to total revenue by 70%. Improved customer experience through Voice of Customer programs and delivered a 7x ROAS via targeted Meta ads.

GTM Strategy Product Marketing Customer Experience Lead Generation Analytics

Business Development & Marketing - Senior

Media.net

Feb 2013 - May 2016 (3 years 3 months)

Managed lead prioritization and allocation to sales, optimizing onboarding time by 30%. Increased conversions and doubled revenue by driving ICP-specific leads and executing a referral program.

Lead Generation Campaign Execution Analytics Sales Enablement Content Creation