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Rishika Arora

@rishikaarora

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Product Marketing Manager at MoreYeahs, building Quikit’s six-product SaaS GTM and growing user adoption by 20%.

India

Message

At MoreYeahs, I own end-to-end go-to-market for Quikit, a six-product B2B SaaS suite. I created its positioning and messaging architecture, shaped pricing and packaging with the founders, and built sales enablement resources from zero.

I also directed Quikit’s website and SEO strategy and launched demand generation through LinkedIn ads, outbound prospecting, email sequences, and explainer videos. My work influenced product UX and roadmap, contributing to a 20% improvement in user adoption.

Experience

Work history, roles, and key accomplishments

Product Marketing Manager

MoreYeahs

May 2024 - Oct 2026 (2 years 5 months)

Owned end-to-end GTM for a 6-product B2B SaaS suite, including positioning, pricing, demand generation, and sales enablement. Promoted from Marketing Executive within 8 months.

Product Marketing GTM Strategy Positioning Messaging Pricing Sales Enablement Competitive Analysis Demand Generation SEO LinkedIn Ads Email Marketing Content Strategy Copywriting Apollo.Io LinkedIn Campaign Manager Google Analytics Figma Notion AI assisted marketing

Marketing Executive

MoreYeahs

Oct 2023 - May 2024 (7 months)

Executed GTM and influencer marketing strategies that grew pre-launch brand visibility and engagement. Created positioning-led content and conducted industry research to surface strategic partnership opportunities.

GTM Strategy Influencer Marketing Content Strategy Market Research Partnership Development

PR Account Executive

Communicate India

Dec 2021 - Sep 2022 (9 months)

Managed PR strategy for client brands, securing high-impact coverage in national media outlets. Built journalist relationships and trend analyses that shaped client communication strategies.

Public Relations Media Relations Press Releases Trend Analysis Communication Strategy