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Riris RestinaRR
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Riris Restina

@ririsrestina

Creative strategist at Ambilhati who co-developed Samsung’s Awesome Intelligence strategy, adopted by Samsung Global HQ.

Indonesia
Message

At Ambilhati, I co-developed Samsung’s Awesome Generation consumer segmentation framework and contributed to the Awesome Intelligence strategy, later adopted by Samsung Global HQ for international rollouts. I also supported the Galaxy A-Series shift from feature-led messaging to identity-led positioning.

At Leo Burnett, I contributed to McDonald’s 30th anniversary campaign, which generated 2M+ YouTube views and thousands of consumer stories, and co-developed ABC Heinz’s Sambalogy platform, which delivered 15.4M+ cumulative YouTube views. Earlier, I led creative production at The Bramble Company across its USA and Indonesia markets and mentored a team of four designers.

Experience

Work history, roles, and key accomplishments

AM
Current

Sr. Art Director

Ambilhati

May 2022 - Present (4 years 5 months)

Co-developed the Awesome Generation consumer segmentation framework for Samsung Galaxy A-Series and contributed to the Awesome Intelligence strategy adopted by Samsung Global HQ. Led the Bogasari brand refresh and directed campaign strategy for multiple clients.

Education

Degrees, certifications, and relevant coursework

Institut Teknologi Nasional (ITENAS) logoII

Institut Teknologi Nasional (ITENAS)

Bachelor's Degree, Visual Communication Design

2010 - 2015

Grade: 3.46 / 4.0

Bachelor's degree in Visual Communication Design from Institut Teknologi Nasional (ITENAS), Bandung, with a GPA of 3.46 out of 4.0.

MC

MANA Class

Digital Marketing, Digital Marketing

Completed a certification in Digital Marketing from MANA Class.

MC

MANA Class

Instagram Analytics, Instagram Analytics

Completed a certification in Instagram Analytics from MANA Class.

KG

Kompas Gramedia

Journalistic Writing, Journalistic Writing

Completed a certification in Journalistic Writing from Kompas Gramedia.

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